Author: Geek Planet

The complaint that advertising isn’t focused on originality is a common one. Every few years, conversations about when the creative was wild and innovative resurges. What’s different now is that creatives have even more threats to their livelihoods — the rise of AI, the rush to follow trends on social, squeezed budgets and now tariffs.In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a senior creative at a creative agency on originality. This interview has been lightly edited and condensed for clarity.  You said there’s no originality in advertising anymore. What…

NuPhy’s CES 2026 lineup includes a keyboard that is trying to solve a familiar desk problem. The Kick75 centers on the NuPhy Kick75 dual-profile switch, a mechanism meant to change the board’s feel depending on what you are doing. The simple promise is a quick shift between low-profile typing and standard-profile gaming. If it works as advertised, you can keep one keyboard on your desk all day and stop treating “work board” and “game board” as separate purchases. A profile swap on demand The Kick75’s defining move is that profile change. Low-profile layouts can feel faster and more comfortable for…

The next OnePlus flagship is already shaping up to be a big upgrade over its predecessor, the OnePlus 15. A new leak has revealed more information regarding the OnePlus 16, hinting at a powerful Qualcomm Snapdragon flagship chipset along with a big upgrade to zoom photography. While the phone is still months away from an official release, the leak points to a device with improved hardware. A bigger 200MP zoom camera According to a Weibo tipster, one of the most notable rumored changes involves the OnePlus 16’s telephoto camera. The next-gen flagship is expected to use a 200MP periscope telephoto…

Wall Street may be breathing a sigh of relief over the 90-day tariff pause but marketers aren’t joining the celebration. They’ve seen this movie before — temporary reprieves followed by fresh volatility. It’s precisely why they’ve been demanding more flexibility in their media deals, especially in the fast-shifting terrain of retail media.That’s the real pressure point. Even with some tariffs paused, others remain very much alive. A 10% blanket hike on imports from roughly 75 countries plus a 125% tariff on Chinese goods still leaves marketers facing a potential 25% surge in cost, with no clear end in sight. The…

Your Android phone could soon feel faster without any new chip or hardware upgrade. Google has introduced a new optimization technique called AutoFDO, which squeezes more performance out of Android devices by improving how the operating system’s core code is compiled. AutoFDO targets the core part of Android, the kernel, that sits between your apps and the phone’s hardware. It handles tasks like memory management, scheduling apps, and talking to hardware, which ends up consuming 40% of CPU time on Android devices. This is why optimizing the kernel can make the device run faster with smoother scrolling, quicker app launches,…

Apple’s foldable iPhone is eyeing a Fall season debut, and it seems the device will make a splash with a refined software that will make the best of its wide inner flexible screen. According to Bloomberg, the purported “iPhone Fold” will run iOS, but apps will dynamically go from a condensed page-after-page layout on the small outer screen to a side panel format when they run on the bigger foldable screen. What’s the big change? “Apple is developing new iOS app layouts and revamping its core iPhone programs to add sidebars along the left edge of the screen, similar to…

Despite the carrot and stick tactics deployed by Elon Musk’s X to cajole advertisers back on to its platform, big brands still aren’t buying in.In the math used by marketers and media buyers to decide whether a social platform is worth their investment, X remains on the wrong side of the abacus. According to eMarketer, X revenues (including subscription and ad income) will rise to $2.3 billion this year; higher than last year’s $1.9 billion, but still far less than its pre-acquisition income.  Most of its biggest ad customers haven’t yet returned; according to Sensor Tower, 66 out of the…

The Dynamic Island had a good run. Introduced in 2022 as Apple’s elegant workaround for the Face ID sensor array on the iPhone 14 Pro, it became — depending on who you ask — either a genuinely clever UI trick or a pill-shaped reminder that Apple still hadn’t figured out how to hide a camera. Either way, it’s gone on the iPhone Fold. Replaced, according to Bloomberg, by a small punch-hole cutout on the outer display. iPhone Fold without Face ID? Here’s the thing — Apple didn’t choose to drop Face ID so much as physics made the decision for…

Starting today, three Google Gmail AI features, including Help Me Write, Suggested Replies, and AI-generated summaries, will be available for free Google account holders in the United States. This is a significant shift from their previous availability, restricted to Google AI Pro or Ultra users (paid Google One tiers). To give you a quick idea of the features, Help Me Write can help you draft emails with shorter, text-based commands or proofread and refine the ones you’ve already written. Turning Gmail into a proactive mailing assistant This might not be an entirely new feature for smartphone users, though, as on-device…

Samsung’s Galaxy S26 series has officially started reaching customers, and the company is leading with a feature you won’t find anywhere else. The phones are rolling out globally alongside the Galaxy Buds 4, and Samsung reports that pre-orders have already climbed by double digits compared to last year’s models. But the headline grabber here is something you can’t see from an angle. The Galaxy S26 Ultra, which captured more than 70 percent of those pre-orders, arrives with what Samsung calls the world’s first built-in Privacy Display. This is pixel-level screen technology that actively limits peripheral viewing when you turn it…