Author: Geek Planet

We want to hear from you. Take this quick five-minute survey to help Digiday learn how to make our products even better and you’ll be entered to win a $50 Amazon gift card.We’re a few months into the second Trump presidency and how CMOs are reacting has already been quite different from the first go around. It’s not just the topsy-turvy tariffs — though that’s certainly a sizable part of it — but a state of worry with marketers fearful about doing or saying the wrong thing and getting caught in the crossfire, according to agency execs and advisors, who say the ripple…

As ad spend in the fast-growing retail media network ecosystem continues to grow, marketers and media buyers are increasingly concerned about the transparency in negotiations, otherwise known as the joint business planning (JBP) process. Retail media networks have become big business, expected to account for almost a quarter of all U.S. media spend by 2028, according to eMarketer. Still, retail media networks are asking for more ad dollars, positioning themselves as media companies to take in media dollars instead of the shopper and trade dollars they’ve been historically relegated to. But as the industry grows, so do complications in negotiating…

Spotify may soon make it easier to organize playlists on mobile devices. A new report suggests the music streaming service is working on bringing playlist folder management to its mobile app, something users have been asking for for years. Playlist folders are not new to Spotify. The feature has existed since 2010 and allows users to group multiple playlists under a single folder for easier management. However, it currently has a limitation. While playlist folders sync across devices, users can only create and manage folders using Spotify’s desktop app or web player. What’s changing and when? Android Authority has spotted…

Anyone hoping for cheaper RAM in the near future might want to brace for disappointment. A new market analysis from Counterpoint Research suggests there is “no scenario” where memory prices meaningfully correct in the second half of 2027, signaling that the current surge in DRAM and NAND prices could persist for several years. The warning comes amid what many analysts are calling a global memory crunch, driven largely by the explosive demand for AI infrastructure. Data centers building out large-scale AI systems require enormous amounts of memory, particularly high-bandwidth memory (HBM), which is consuming manufacturing capacity that would otherwise go…

It’s hard to deny that AI will have a larger part of media buying — even as marketers will stall, resist and negotiate every inch of the way. And who can blame them? The uneasy feeling that handing over control to AI, whether through Google’s Performance Max or Meta’s Advantage+ which each promised easier media buying, puts them further from understanding what they’re actually buying has been gnawing at them for a while. Back in December, media buyers voiced those concerns to Digiday. Now, it looks like they’re finally doing something about it. That’s certainly true of one client at audience…

Microsoft may soon allow PC players to enjoy original Xbox and Xbox 360 games thanks to an official emulator for Windows. While the talk of the town is the upcoming Project Helix, a new report suggests that we might get the classic Xbox experience before the next-gen Xbox platform. It seems like the company is exploring emulation as a way to improve backwards compatibility across platforms, especially as the company continues to blur the lines between Xbox consoles and Windows PCs. Why Microsoft might pursue emulation Over the last decade or so, Microsoft has been slowly pushing toward a unified…

The injection of college sports creators into the U.S. influencer economy has permanently altered the way creator marketing and sports partnerships work.At this year’s March Madness tournament, you would be hard pressed to find a participating brand without a clutch of NIL (name, image, likeness) partners attached to its campaign. And four years on from the sector’s Big Bang moment, brands are booking creators for more than just their on-court presence. Take bottled water brand Niagara as a case in point. This year the company embarked on its debut NIL deal with UCLA business economics student and scout team player…

We’re all familiar with user-generated content all over social media by now — but what about employee-generated content?Five B2B brands told Digiday that they are turning to their own employees to create and publish content as the new company “influencers,” to extend their reach and engagement beyond their brand social pages. Some of these brands said their employee content performs better than brand content as social media algorithms continue to prioritize individual pages over brands. “Employees have always been an extension of a brand’s identity,” said Michelle Mastrobattista, founder and creative marketing strategist at marketing agency Brand Paradise. “This expectation…

Apple gave iOS a massive visual overhaul with iOS 26, introducing the new Liquid Glass design language. The redesign brought translucent, glass-like elements that reflect and blur background content across system apps, controls, and navigation bars, giving the iPhone interface a completely new look. However, this new design didn’t go down well with all users. Apple has since been gradually expanding customization options to help users tweak the look to their preference. With iOS 26.1, the company introduced a “Tinted” option that increases opacity across interface elements, and iOS 16.2 later added a slider that lets users adjust the Liquid…

You know the scenario all too well if you sell on Facebook Marketplace. You post an item, and the messages arrive within minutes. “Is this available?” “Still for sale?” “Can you do 20 bucks?” Answering those questions eats up time you simply don’t have when you are juggling work, life, and that pile of stuff you finally decided to declutter. Meta believes it has a solution for the chaos. The company is introducing AI-powered tools on Marketplace that handle buyer texts automatically. Sellers can now enable auto-replies that pull information straight from their listings, including the price, description, and pickup…