Author: Geek Planet

Sunglass Hut is making connected TV a key part of its vision for courting consumers. This summer and last summer, Sunglass Hut ran CTV ads with the goal of getting viewers to come by its stores. The company initially included a QR code that people could scan to get directions to their nearest Sunglass Hut location, the address of which would also be shown on screen. This year, Sunglass Hut added a code that linked to a 3D sunglasses try-on filter. Sunglass Hut, which is owned by Ray-Ban parent EssilorLuxottica, worked with the programmatic media platform Blockboard on targeting and…

Back in 2021, Apple introduced a new feature with iOS 15 that uses your iPhone‘s motion sensors to measure how steady you are while walking. Called Walking Steadiness, it relies on custom algorithms to analyze balance, stability, and coordination, alerting users when their fall risk may be elevated. Apple now appears to be working on an improved version of the feature that could roll out later this year. Apple has been working on a Health app revamp for quite some time, with leaks from early last year pointing to the addition of an AI-powered health coach, codenamed Mulberry. Bloomberg previously…

A fresh leak about Qualcomm’s next-gen Snapdragon 8 series SoCs paints a worrying picture for the price of upcoming Android flagships. The leak suggests Qualcomm is prepping two versions of its next flagship Snapdragon chip, a move that could force smartphone makers to choose between higher costs and scaled-back hardware. Last year, Qualcomm introduced two flagship 3nm mobile chipsets, the Snapdragon 8 Gen 5 and the Snapdragon 8 Elite Gen 5. According to tipster Digital Chat Station (via Android Authority), Qualcomm may continue this strategy in 2026, and offer two chips with the model numbers SM8975 and SM8950. Both SoCs…

SpaceX has acquired xAI, merging two of Elon Musk’s biggest bets as AI infrastructure demand keeps climbing. Musk is framing the move around a specific target, AI data centers in space. His argument is that today’s AI progress depends on massive Earth-based data centers that consume huge power and require intense cooling. He says shifting more compute to orbit solves those constraints with abundant solar energy and room to scale. SpaceX is already pushing the concept into the regulatory process. It sought permission from the Federal Communication Commission to launch a constellation of 1 million satellites, describing a network of…

Even though we’re months away from its anticipated launch, a new leak about Apple’s iPhone 18 Pro Max raises serious concerns about Samsung’s purported Galaxy S26 Ultra. According to renowned tipster Digital Chat Station, the iPhone 18 Pro Max will feature a larger battery compared to the iPhone 17 Pro Max. While the Chinese version of the handset could feature a 5,000 mAh battery, international variants could offer an even bigger upgrade. Early iPhone 18 Pro Max put battery life back in the spotlight The iPhone 18 Pro Max version sold outside China could have a battery capacity between 5,100…

Generative AI tools promise enormous economies of scale for small creative agency teams. Good news for independent agencies struggling to find some breathing room on the ever-squeezed bottom line — until clients begin expecting those savings to be passed along to them, that is.Digiday spoke with seven indie agency execs in the U.S. and U.K. about how they’re navigating that problem. In recent weeks, we’ve seen how major advertisers like Unilever, Kimberly-Clark and Yum! Brands have overhauled creative production workflows to take advantage of generative AI’s potential. Naturally, it’s been music to the ears of shareholders hungry for signs that…

AT&T has announced the Amigo Jr., a new Samsung-manufactured smartphone designed specifically for children as young as six, with an emphasis on safety, simplicity, and controlled communication. The device, unveiled through AT&T’s official press release, marks the company’s latest push into family-oriented tech solutions and arrives at a moment when parents are increasingly anxious about screen time, stranger contact, and unfiltered internet access. The Amigo Jr. resembles a compact Samsung Android handset but comes heavily modified with a kid-specific interface, curated apps, and strict guardrails. Parents manage everything from an external dashboard – contacts, apps, screen limits, location settings –…

AMD Radeon gaming graphics cards are set to see another price hike soon, according to a recent report. After a price increase in January, AMD’s board partners are reportedly planning another round of hikes that may roll out between February and March 2026. The latest increase is said to be driven largely by the rising cost of memory prices and supply chain crunch. Graphics cards rely heavily on DRAM and VRAM, and rising costs for these components are reportedly putting strain on GPU manufacturers and their partners. As a result, some of those rising costs are expected to be passed…

Samsung’s next-gen Galaxy S26 series smartphones are expected to break cover at the first Galaxy Unpacked event of the year by the end of February 2026. Despite early rumors about a rejigged lineup with new names for the existing models, Samsung seems to have settled on the familiar naming scheme. We’re expecting three models in the lineup — Galaxy S26, Galaxy S26 Plus, Galaxy S26 Ultra — featuring One UI 8.5 based on Android 16. Besides the flagships, the Korean giant could also release two wireless earbuds: the Galaxy Buds 4 and the Buds 4 Pro. There’s plenty of ground…

Mark Zuckerberg’s latest big swing — Meta’s SuperIntelligence Lab — is trying to redefine what AI means on his terms. That redefinition, like most things at Meta, will inevitably run through the company’s ads business. Especially as the company continues to auotmate more of it, with plans to eventually automate the entire system, according to The Wall Street Journal. That means the same tools Meta claims will usher in a new era of artificial intelligence will, in the near term, be tasked with more familiar work tweaking creative, bidding strategies and targeting levers to keep the ads machine growing. But despite…