Author: Geek Planet

After years of struggling, retreating, and re-emerging, Intel is once again entering the GPU market. The company plans to build GPUs at scale, a clear signal that it wants a serious seat at the tablet ruled by Nvidia and AMD. Intel’s CEO, Lip-Bu Tan, said that the company has hired a new chief architect to build graphics cards. “I just hired the chief GPU architect, and he’s very good,” Tan mentioned in a statement quoted by Reuters. Why Intel can’t afford to ignore GPUs anymore GPUs are no longer optional in the AI-driven industry, even for the most prominent players…

The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year. For years, the service — allowing customers to try out five glasses at home for five days — defined Warby Parker. This is one of two major examples this year of companies discontinuing at-home try-on in favor of testing apparel virtually or in person. Warby Parker follows Amazon, which in January ended its “try before you buy”…

Alexa+ is now available to everyone in the US, and if you are an Amazon Prime member, you get it at no extra cost. Amazon has been testing Alexa+ through an early access program over the past year. Now, it is moving out of that phase and opening the experience to a much wider audience across Echo devices, the Alexa mobile app, and Alexa.com. What is Alexa+? Alexa+ is a rebuilt version of Amazon’s assistant, powered by large language models from Amazon Nova and Anthropic. Unlike the older Alexa, which focused on short commands, Alexa+ is designed to understand natural,…

The late summer back-to-school sales period has long been a vital one for brands like Old Navy, Amazon and Target hoping to capture the high school and college-age dollar.This year, the National Retail Federation (NRF) calculated that total back-to-school spending — roughly spanning July to the beginning of September — by U.S. consumers will reach $128 billion. But with consumer spending confidence doubtful and many advertisers working to drum up sales in spite of their own rising prices, marketers are pressured to make the most out of the late summer period even more than usual. The impact of tariffs on the…

The promise of generative AI was to make marketing faster and cheaper, optimizing everything from media operations to creative. But in Silicon Valley’s push to give marketers a one-stop-shop with AI, marketers say AI has not given them solutions for brand building.The industry might still be a ways off from fulfilling Mark Zuckerberg’s vision of fully automated ads by next year. AI and automated tools, like Google PMax or Meta Advantage+ have largely been relegated to performance marketing campaigns, according to six marketers Digiday spoke with for this story. That’s in part because there’s enough hard data and attribution in…

Last year, it was revealed that Google is working on a new range of Android PCs powered by a new operating system called Aluminium OS, and a while back, we also learned that these PCs might ship with a barebones version of the Pixel Camera app. However, the actual PC itself might take a bit longer to arrive. As reported by The Verge, a detailed report around Google’s internal Project Aluminium suggests the Android-based PC operating system isn’t close to launch. While Google has talked about combining Android and ChromeOS into a more unified platform, court filings and internal timelines…

A magnetic phone lens add-on could be closer than expected. Leaker Digital Chat Station says magnetic lens modules have entered mass production planning, with timing still marked TBD. New context also adds a clearer picture of what this accessory might be. In a post shared by leaker Ice Universe, the most likely candidate is Xiaomi’s previously shown Modular Optical System, even though no brand is named in the original claim. That makes the direction plausible, but still unconfirmed. If the Xiaomi tie-in is right, this wouldn’t be a cheap clip-on. The description points to a magnetically attached, detachable lens system…

After seeing “tremendous success with brick-and-mortar” retail in Canada, the intimates brand Knix is honing in on the U.S. market, its founder Joanna Griffiths told Modern Retail. On Friday, Knix, which is known for its leakproof underwear, will open its first permanent store in the States, in New York City’s Soho neighborhood. New York City has the highest penetration of Knix customers in the U.S., in terms of e-commerce sales, and it’s also close to Knix’s home base of Toronto. Knix hopes to eventually open more doors across Manhattan and Brooklyn after seeing “such brand awareness and growth coming out…

Google is reportedly building a significant upgrade for its generative AI assistant Gemini that could shift it from being primarily a conversational helper to something closer to a real-life work agent. In a recent beta teardown of the Google app code by 9to5Google, developers uncovered strings pointing to a feature known internally as “screen automation”. It suggests that Gemini could soon take direct actions on your behalf inside certain Android apps, such as placing orders or booking rides, without requiring the user to manually tap through screens. While Gemini already powers conversational tasks like drafting emails or generating research plans,…

From an area of the industry that wasn’t really taken seriously, to an area now seen as more mature and a core business function, the creator economy has already expanded bigger and far quicker than anyone thought it would. And this is only the beginning. After all, Goldman Sachs valued the creator economy at around $250 billion in 2024, and have forecast it to double to around $480 billion by 2027. In other words, there’s a whole bunch of money to be made. Here’s how the creator economy has shifted so far in the last 12 months. InAgencies of recordOutAgencies…