Author: Geek Planet

Out-of-control new business reviews are placing a burden on media and creative agencies competing for work.According to media agency executives who spoke to Digiday anonymously, client requests for agencies to respond to pitch invitations within punishing deadlines are becoming the new normal. Expectation of quick turnarounds has become “a common theme,” said Charlie Carpenter, CEO of media and creative consultancy Creativebrief. “I’ve gotten RFPs in the last couple of months [with] two weeks to the deadline,” said one media agency executive, speaking under Chatham House rules at Digiday’s recent Media Buying Summit in Phoenix, Arizona. Meanwhile, research published on Thursday (Oct. 23)…

OnePlus has strongly denied a recent report suggesting that the company is being “dismantled” and winding down its business, reaffirming that its operations are continuing normally. The clarification comes after an Android Headlines investigation claimed that OnePlus was effectively collapsing and being absorbed into its parent company Oppo, a narrative that triggered widespread speculation across tech circles and social platforms. According to the report, OnePlus’ global presence and market share have sharply declined, internal teams are allegedly being reduced, and key product launches might have been cancelled as part of an asserted consolidation strategy within Oppo. While no official confirmation…

Holiday shopping (and thus, holiday marketing campaigns) seem to begin earlier every year. But for many content creators, the annual Q4 brand deals this year are increasingly coming together at the eleventh hour. More often than not, deals are struck less than 30 days out from a campaign live date as opposed to the traditional 30 to 60 days, according to two creators Digiday spoke with for this piece.Given this year’s tariffs, economic headwinds and uncertainty around TikTok’s future, brands are likely sitting on their remaining budgets until the last possible moment, said Haley Schluter, head of North America for…

We recently got a peek at the potential color options Samsung may offer for the Galaxy S26 Ultra. However, that leak appears to have missed a couple of colorways. Now, a fresh leak has revealed the full lineup and their official names. The earlier leak, which showcased the SIM trays for Samsung’s upcoming flagship, pointed to four options: black, white, blue, and purple. But trusted tipster Evan Blass now claims that the Galaxy S26 Ultra could launch in six finishes, officially named Black, White, Silver Shadow, Sky Blue, Cobalt Violet, and Pink Gold. As indicated in the previous leak, the…

The smartphone industry has been under the rubble of rising DRAM and NAND flash prices, and the impact is slowly (but steadily) making its way to the top players. Brands like Apple and Google, which launched their latest flagships a couple of months ago, seem to have temporarily escaped the situation, but it’s the company with the highest market share that’s currently stuck in the crosshairs: Samsung. The Korean tech giant is prepping its international supply chain and retail network to start selling the Galaxy S26 series in less than two months. However, thanks to the launch’s timing, it seems…

AI agents are getting better at sounding human, but new research suggests they are doing more than just copying our words. According to a recent study, popular AI models like ChatGPT can consistently mimic human personality traits. Researchers say this ability comes with serious risks, especially as questions around AI reliability and accuracy grow. Researchers from the University of Cambridge and Google DeepMind have developed what they call the first scientifically validated personality test framework for AI chatbots, using the same psychological tools designed to measure human personality (via TechXplore). The team applied this framework to 18 popular large language…

Over the last month, reports about the iPhone 18 Pro models featuring a punch-hole camera cutout (toward the top left of the screen) have surfaced via multiple industry sources. Most recently, Front Page Tech’s YouTube video even shared renders of the purported iPhones with a punch-hole cutout at the front. However, the Chinese tipster Instant Digital (via @LeakerApple) appears to have refuted the presence of a punch-hole camera on the iPhone 18 Pro models. Per the tipster, the claim “is complete misinformation (translated from Chinese).” A translation error sparked the punch-hole iPhone narrative Apparently, the misconception originated from an “English-language…

Two-thirds of marketers across the globe use AI tools in their daily work, according to HubSpot’s “2025 State of AI in Marketing Report.” It’s a notable percentage of the workforce — but it’s not nearly as staggering as the percentage of marketers in the U.K. who use these tools.The report, which was released this summer and surveyed over 1,500 global marketers, found that a whopping 84% of U.K. marketers use AI tools at work. Saving time is a big factor, with 86% saying they save at least an hour a week on data analysis and reporting tasks through the use…

Switching from Safari to Chrome on iPhones is about to get a whole lot easier, thanks to a new feature introduced with the latest Chrome beta for iOS. The feature, aptly named “Safari import,” simplifies the process by offering users a step-by-step guide on how to import their data from Apple’s default browser to Chrome. According to The Mac Observer, this feature is rolling out with the Chrome 145 beta update. Users can find it by tapping the three-dot menu button in Chrome’s bottom bar, selecting the “Settings” option in the carousel at the top of the menu, and scrolling…

With AI-generated content flooding every corner of the internet, the challenge for marketers like Bayer is producing ads that actually feel human.Which is why the pharmaceutical company is leaning on CreativeX, a creative data and automation platform that helps brands measure and standardize output across every market, platform – and now creator partnerships. The two companies have worked together for more than five years, a period in which Bayer’s marketing operation has evolved from churning out content at scale to operating more like a precision system – one that evaluates every piece of creative, scores it, and shares with agencies…