Author: Geek Planet

Hello, tech enthusiasts! I'm Devender, your guide through the ever-evolving world of technology. With a passion for innovation and a knack for breaking down complex concepts into digestible bits, I'm here to help you navigate the digital frontier.

[ad_1] Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, and its network of some 500,000 creators.With another holding company acquiring an influencer marketing shop, it seems the creator mergers and acquisitions market is still hot. WPP bought influencer agencies Village Marketing in 2022 and Goat in 2023; Stagwell purchased Leaders last year and rolled the agency into Stagwell Marketing Cloud’s tech suite. Related Insights Pending regulatory approval, the Publicis deal is expected to close in late March 2025. While financial terms were not made available, this acquisition would build on a growing influencer…

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[ad_1] Amazon’s influence is pulling streaming ad costs downward.Right now, ad buyers are paying around $40 to reach a thousand viewers on Prime Video, about the same as on Netflix. Whether that holds for the rest of the year is anyone’s guess, but Amazon’s impact on ad pricing is already undeniable. “Regarding video CPMs, the average for 2024 was close to $40 on Amazon Prime,” said Robert Kurtz, group vp of search media solutions at Basis Technologies. “This is comparable to Netflix, but Disney+ was a significant percentage higher than Amazon Prime.”  The same holds true for advertisers at digital…

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