Author: Geek Planet

The landscape of personal productivity is shifting from passive chatbots to active agents. While tools like ChatGPT and Claude are excellent at generating text, they typically live inside a browser tab, waiting for you to come to them. Clawdbot, which has recently been rebranded as OpenClaw after a whirlwind series of name changes, represents a different philosophy. It is a self-hosted, proactive assistant that lives in your messaging apps and can execute tasks on your actual hardware. Setting this up requires a bit of technical comfort, but it is far from impossible for a seasoned user. Because this tool interacts…

[ad_1] It’s no secret that retail media networks are seeing a boon in business and viewed as a bright spot in advertising. Financial institutions are chasing those dollars now, too, from the likes of Chase and Revolut. PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers, dubbed Transaction Graph, that segments audiences based on their purchases across its properties Honey, PayPal and Venmo. PayPal argues that the tool stands out by harnessing data from 30 million merchants, 400 million global consumers and accounting for about 25% of global commerce.…

[ad_1] Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → To receive this daily Cannes briefing over email, please subscribe here. If this is your first time (or if you want a refresher on what you might expect), here’s what we can tell you about Cannes Lions 2025 so far: Who’s going: Shrinking marketing budgets, slower client decision-making and economic headwinds are forcing agencies to rethink how they afford to show up at Cannes without bowing out of what’s easily the industry’s biggest event. — Kimeko McCoy What…

[ad_1] Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Subscribe: Apple Podcasts • Spotify If you’re looking for Patricia Corsi, Kimberly-Clark’s chief growth officer, along the French Riviera during this year’s Cannes Lions Festival, don’t expect to find her sipping rosé. While Cannes is known for its seaside schmoozing and glitzy award shows, Corsi is approaching the week with focus and intention. This marks her first Cannes in her current role at Kimberly-Clark, which she joined last July — though she’s no stranger to the festival.…

[ad_1] Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Subscribe: Apple Podcasts • Spotify If there was any doubt that everything is an ad network, this year’s Cannes Lions Festival of Creativity proves otherwise. Ad networks, retail media networks and the bevy of ad tech companies that support them seem to have carved out a bigger space for themselves along the Croisette. For example, Chase Media Solutions has cozied up on ad tech row, along the pink carpet. A stone’s throw away, Instacart has a pop-up…

[ad_1] The U.K. Competition and Markets Authority has opened a consultation on potentially releasing Google from Privacy Sandbox commitments imposed in 2022. Some are concerned this represents ‘a W’ for corporate conjury.  The move, announced June 13, follows Google’s April decision to drop plans to prompt Chrome users to block third-party cookies, a shift seen as reducing potential competitive harm. Indeed some are asking whether or not the April policy-reversal on nudging Chrome-users to dump cookies has been successful?  Related Insights “The CMA believes the commitments are no longer necessary and is now consulting before it takes a decision on whether to release…

[ad_1] Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Subscribe: Apple Podcasts • Spotify A few years ago, Twitter Beach was one of the Cannes Lions International Festival of Creativity places to be. Before it became X, the platform brought marketers from the Palais to the beach for daytime panels featuring Chrissy Teigen, a celeb the company once dubbed the mayor of Twitter, and a nighttime party with performances by Ciara and Steve Aoki. The flag with its iconic blue bird flew next to tech giants…

[ad_1] Snapchat is betting that AI-powered ad tech might finally help it shrink the distance between itself and the platforms that have long outpaced it. Last month, the mobile messaging app launched its first major iteration of an AI-powered suite of tools called Smart Campaign Solution — akin to Google’s Performance Max or Meta’s Advantage+ — to support advertisers, but particularly SMBs. While the tools are still in test mode with a select group of advertisers, chief business officer Ajit Mohan believes the combination of having more performance driven capabilities has the potential to put Snapchat into the tier one…

[ad_1] Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Subscribe: Apple Podcasts • Spotify Amid the AI hype, increasingly fragmented media marketplace and economic headwinds, marketers this year came to the Cannes Lions International Festival of Creativity looking for answers.  For Carly Carson, PMG’s head of integrated media, this year’s festival served as a temperature check for an industry in flux. As the book closes on another Cannes Lions, Carson has pocketed three takeaways. AI still needs a human infusion. To be sure, AI talk dominated…

[ad_1] Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era.EMarketer research further predicted the days of double-digit growth rates will soon be over with year-on-year growth to be just 8.7% in 2028 — compared that to the market conditions of 10 years earlier when growth was consistently above 20%. There are various causes behind these declines, with uncertainty caused by macroeconomic machinations, the emergence of disruptive tech platforms, i.e., ChatGPT, etc., and digital media saturation. For example, the year-on-year growth of time spent…