Author: Geek Planet

As more ad dollars become digital dollars, brands are changing how they use more traditional marketing methods.Marketers at Coca-Cola’s Sprite have been relying on digital out-of-home (DOOH) to cut through the summer heat, for example. Alongside paid social activations on Meta, as well as online video and digital display units, the brand is running digital out-of-home (DOOH) work triggered by rising local temperatures. If the thermometer in Rome, for example, hits a preset temperature, ads reminding consumers to get a cold refreshment (preferably a Sprite) will run. Lower temperatures will trigger different ads from the beverage brand, which is running…

OnePlus just gave small-phone fans exactly what they wanted. The company confirmed the 15T, calling it the “dream machine” for people who prefer pocket-friendly devices. A community lead broke the news on Weibo, and the internet immediately took notice. The phone is a direct answer to anyone tired of palm-filling phablets. Internal letters describe the 15T as the “small screen big demon king,” promising flagship muscle in a smaller body. Leaks point to a 6.32-inch display, a size that’s become rare in a market obsessed with going bigger. If the rumors stick, you won’t have to trade power for portability…

After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts — the industry seemed to settle on an unexpected but familiar note: optimism. That’s the Cannes trick after all. It’s a place where tensions coexists with spectacle. Where marketing leaders sip champagne while talking about efficiency mandates. Where every sunset panel is both a flex and a therapy session. This year, the contrast felt sharper — but also more honest. Or at least, more visible in the margins.  “The U.S tariffs and the global economic slowdown…

Samsung is once again facing a familiar problem ahead of its latest flagship launch. Details about the upcoming Galaxy S26 series have already surfaced online through a wave of leaks, outlining specifications and features for all three models before the company’s official announcement. This year, however, the leaks appear to have gone a step further. A YouTuber has already managed to get their hands on the top-end Galaxy S26 Ultra ahead of its scheduled unveiling, sharing early hands-on coverage just days before Samsung’s launch event. Sahil Karoul, a Dubai-based technology YouTuber, purchased the African variant of the Galaxy S26 Ultra…

Chatbots can sound neutral, but a new study suggests some models still pick sides in a familiar way. When prompted about social groups, the systems tended to be warmer toward an ingroup and colder toward an outgroup. That pattern is a core marker of AI social bias. The research tested multiple big models, including GPT-4.1 and DeepSeek-3.1. It also found the effect can be pushed around by how you frame a request, which matters because everyday prompts often include identity labels, intentionally or not. There’s also a more constructive takeaway. The same team reports a mitigation method, ION (Ingroup-Outgroup Neutralization),…

AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public eye. CMOs suspect that won’t be the case for long.Perplexity, ChatGPT and others may be holding off on the full-blown ad pitch but the economics say that will shift. GPUs, cloud computing, data pipelines, top-tier engineers — it’s a high-burn business. At some point, the math forces the model to monetize.  And when it does, there’s still only one revenue stream big enough to make a dent: advertising.  Which is why Cannes, with its proximity to brand wallets and holdco…

Samsung is set to unveil the Galaxy S26 series this week, but a steady stream of leaks has already revealed much of what to expect from all three models. Detailed specifications and design changes have surfaced in recent weeks, and an unboxing video offered the clearest look yet at the top-end Galaxy S26 Ultra earlier today. Now, a fresh leak has given us a look at the two Samsung-exclusive colorways for the flagship model. As per earlier leaks, Samsung is expected to offer the Galaxy S26 Ultra in six colorways. These reportedly include four standard finishes, Black, Cobalt Violet, Sky…

Nothing has given us our first official look at the upcoming Nothing Phone 4a ahead of its March 5 launch, showcasing a refreshed back panel that builds on the Phone 3a‘s design while staying true to the brand’s signature aesthetic. The render, shared in a recent post on X, reveals the Phone 4a in a white colorway featuring the brand’s iconic semi-transparent look. The device, much like its predecessor, features a horizontal pill-shaped camera island that houses three sensors. However, it’s closer to the top of the device and no longer has the circular design element seen previously. The lower…

Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era.EMarketer research further predicted the days of double-digit growth rates will soon be over with year-on-year growth to be just 8.7% in 2028 — compared that to the market conditions of 10 years earlier when growth was consistently above 20%. There are various causes behind these declines, with uncertainty caused by macroeconomic machinations, the emergence of disruptive tech platforms, i.e., ChatGPT, etc., and digital media saturation. For example, the year-on-year growth of time spent with…

MOFT has officially rolled out its new snap-on MagSafe wallet, first unveiled at CES 2026, and it brings Apple Find My tracking into an ultra-slim design. The accessory combines three everyday functions into one attachment, working as a MagSafe wallet, a fold-out phone stand, and a trackable item you can locate through Apple’s Find My network. At just 0.25 inches thick, MOFT calls it the thinnest trackable wallet stand with Find My support. The accessory is designed for iPhone users who want fewer add-ons attached to their phone, without giving up everyday utility. The Trackable Snap-on Phone Stand & Wallet…