Author: Geek Planet

A fresh leak from the Chinese tipster “Smart Pikachu” (via Weibo) claims that Apple is testing teleconverter lenses for the iPhone 18 Pro series, which is rumored to launch this year. The rumor comes after several Android flagships have already provided the feature over the years. Teleconverter lenses, like those used on DSLRs, are external lenses that sit between the camera lens and the sensor and extend its effective focal length or optical zoom range. How do teleconverters work on smartphones? On smartphones, teleconverters are available as attachable lens elements that sit atop the existing telephoto cameras. While the sound…

Dell Technologies is implementing an in-house approach to its global media-buying operations, estimated to be more than half a billion dollars annually, as part of a strategy that will alter its relationships with partners. It’s a project that is still in situ, but began in earnest in Q1 this year, and one that sources believe will have a significant downstream impact on its traditional roster of advertising partnerships, such as long-time agency partner WPP Media. In recent months, separate sources, all of whom requested anonymity due to the sensitivity of the developments, independently informed Digiday that Dell was considering such moves.…

Today’s households need internet that can keep up with 4K streaming, remote working, competitive gaming, and all of our connected devices. Traditional broadband can’t always deliver the consistency required, and that’s where T-Mobile Fiber Home Internet stands out. Built on advanced fiber-optic technology, T-Mobile Fiber is designed for the demands of today and tomorrow. Get multi-gig upload and download speeds and installation included. Plus, no annual contracts, no upfront equipment fees, and no surprise charges! Designed for the multi-device, always-connected household Whether you’re working in a Zoom-heavy job, streaming 4K content, have a teenager that games competitively, or you’re running…

Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses.That was a clear theme of Digiday, Modern Retail and Glossy’s Retail Media Advertising Strategies event in New York City on Sept. 10. Representatives from many different brands and agencies said variations of this on stage through multiple panels. Instead of simply determining attributable return on ad spend (ROAS), many speakers were especially interested in ways to measure incrementality. What incrementality attempts to measure is whether a sale happened because of a certain retail media spend or advertisement — or whether or not a…

The rumor mill offered a glimpse into Samsung’s foldable ambitions last month, with a report suggesting the company is working on a new foldable phone designed to deliver a tablet-like experience. This device is expected to take on the upcoming iPhone Fold, which is also rumored to feature a shorter, wider design. Although Samsung has yet to share any details about the so-called “Wide Fold,” the company has confirmed a new foldable phone is in development and set to arrive later this year. Samsung’s plans were revealed during its Q4 2025 earnings call, where the company acknowledged the ongoing pressures…

Retail media networks have been striking deals and inking partnerships with social and streaming platforms to open up ad inventory across the internet. It’s a push to get advertisers to see RMNs as full funnel marketing channels as opposed to a search and display one trick pony.  Now, if advertisers see it as such, that’s still up for debate. “The challenge we continue to have is the overlap and national scale,” said Danielle Sporkin, svp of media and marketing services for North America at Ferrero. “As we start to add more and more retailers to a retail media mix, are…

After the backlash that greeted Coca-Cola’s AI-generated Christmas ad last month, you’d expect other corporate giants to be more cautious about releasing their own AI-infused efforts. But no. McDonald’s Netherlands decided it’d be a really good idea to use generative AI tools to knock together its own festive commercial. But folks didn’t respond well following its release on December 6. In fact, the criticism was so bad that the company has now pulled the commercial. The 45-second ad, which runs with the idea that Christmas is “the most terrible time of the year,” depicts various mishaps taking place during the…

S4 Capital has dropped the pretense. The company’s top brass are now openly framing AI agents not as enhancement to agency work, but as the replacement. In their view, the traditional agency model isn’t evolving – it’s being automated out.And that automation is already reshaping how ads get made. Clients like Google are now paying S4 for what its AI agents can deliver, not its people.  Take a recent film for Google’ Pixel smartphone, created as a proof of conept. AI handled nearly every part of the production pipeline: scriptwriting, storyboarding, even directorial decisions. Pre-production, production, post – all generated…

We’re on the cusp of the holiday season, when marketers look to turn brand awareness and share of voice into greenbacks.And in a year when many businesses are dealing with thinner margins as a consequence of President Donald Trump’s tariff program, the October to December window is even more important than usual. Yet consumer confidence doesn’t look promising. In August, the University of Michigan’s regular sentiment tracker placed U.S. consumer confidence 10% lower than the same time last year, while 43% of American households say their finances aren’t keeping up with inflation (2.9% at the time of writing), according to…

Intel looks like it’s finally ready to trade punches with AMD’s fastest mobile chips again. New benchmarks for the upcoming Core Ultra X9 388H – part of the “Panther Lake” family – just leaked, and the numbers are surprisingly strong. Even though this was just an engineering sample, it’s already matching the single-core speed of AMD’s top-tier “Strix Halo” processors and showing a solid jump in multi-core power over Intel’s current lineup. What the Benchmarks Reveal About Intel’s New Flagship A new Geekbench leak gives us a peek at what this chip can do, and on paper, it’s a beast.…