Author: Geek Planet

When Google started talking to marketers about AI Max — its suite of AI-powered tools to improve results for advertisers’ search campaigns — ahead of its initial roll out over summer, the platform’s 11-page pitch deck left them with more concerns than clarity.Which is why Google has recently been circulating an updated (and detailed) 26-page pitch deck which aims to address those issues. The deck, unsurprisingly starts off similarly to its earlier iteration, with facts and stats about search and reach across Google, before diving into how AI Max actually works. WTF is AI Max? Now available globally in beta…

CES 2026 is coming sooner than you think, and one of the biggest gaming brands that loves to make a quirky entrance is Razer. It’s known for its premium gaming laptops and peripherals, for sure, but it also shows off some wild concepts like a heating and cooling gaming chair. Is it available? Nope, but it’s definitely fun. Razer won’t have a broadcast showing off its latest tech like some other big names in the industry, but it will have a presence on the show floor of CES 2026, which’ll take place between January 6 through January 9. With Razer…

No doubt, generative AI tools have optimized the creative process, edging marketers closer to personalized content at scale. But not all marketers are sold on AI for final campaign assets, especially ones with human likeness.While generative AI has been used by the industry at large to produce everything from pitch decks to campaign assets, creative and legal challenges are preventing full adoption, agency execs say — and not to mention the risk to brand reputation if shoppers feel the creative is false advertising. “That missing layer of authenticity can create dissonance, which is a risk we don’t believe is worth…

Elliott Hill needs a good holiday.The CEO of Nike promised shareholders and analysts in June that his company had now borne the worst side effects of his turnaround treatment. “We believe full recovery will take time,” he said during its Q4 earnings call. At the end of this month, they’ll want to see early evidence that projected holiday sales are materializing. Positive noises on the next quarterly call would buy Hill more space and time, while negative or neutral signals will reduce his room for movement. It’ll be a crucial test for the apparel brand, one its leaders might wish…

Best Buy Ads hosted its first ever upfront-style event this week. Although it was livestreamed and there were no splashy performances from Lizzo or Snoop Dogg (both of which performed at Amazon’s upfront and NBCUniversal’s upfront this year, respectively), the retailer is hoping its new offerings are enough to catch advertisers’ attention — and ad spend.It’s been a busy season for the tech retailer. At its “We Got Next” livestreamed event, Best Buy Ads announced its new ad format, “takeover packages” to allow advertisers to appear in stores, touted a roadmap for its self-service capabilities and recently inked off-site partnerships. Amazon,…

TikTok’s future in the U.S. is becoming less murky but clarity doesn’t mean comfort for marketers. What’s emerging is a likely scenario where a new, domestically-owned version of the app runs on a licensed copy of TikTok’s core algorithm — essentially, TikTok U.S.  For marketers, that creates more confusion than closure. A split app reality brings logistical headaches — two platforms, duplicate strategies, unclear audience migration. But the bigger question is economic: how much budget does a TikTok clone deserve, and who gets to decide what’s worth paying for when the dust settles? “Unless this new app allows some cross-platform integrations…

Are you ready to kick off the new year with a tsunami of new technology? I hope so, because CES 2026 will opens its doors on January 6, where some of the biggest names in the consumer tech and automotive worlds will grace the myriad of convention halls spread across Las Vegas. CES (Consumer Electronics Show) is the world’s biggest consumer technology show, and you can expect to see all manner of tech on display, from TVs, speakers and smart home appliances, to phones, tablets and wearables, all the way through to drones, robots, cars and more. While almost every…

Peter Biles December 9, 2025 3 Artificial Intelligence ChatGPT wants to do it all for you.Peter Biles December 9, 2025 3 Artificial Intelligence ChatGPT wants to do it all for you. Whether it’s craft a workout, create a delicious new recipe, or plan a weekend trip with your sister, the AI system is there to give you a bullet point list of everything you need to know and do. ChatGPT has put out several ads over the past few weeks, and the message is clear: The tasks that people have performed since the dawn of history no longer need to…

If you’ve been waiting for the right moment to get into the Mac ecosystem (or retire an aging Intel iMac or laptop), this is it. The latest Mac mini with M4, 16GB unified memory, and 256GB SSD is down to $479, which is wild value for a brand-new Apple desktop “built for Apple Intelligence.” You’re getting Apple’s newest chip, plenty of RAM for everyday multitasking, and the usual tiny footprint that fits almost anywhere. What you’re getting This Mac mini uses Apple’s M4 chip, which brings faster CPU and GPU performance plus a more powerful Neural Engine for all the…

From YouTube broadcasters to credentialed TikTokers, sports rights owners are embracing creators — and rethinking what a media partner looks like.In recent weeks, Germany’s Bundesliga became the first top-tier league to award live match rights in the U.K. to YouTube personalities like Mark Goldbridge, whose “That’s Football” channel boasts millions of subscribers. In Brazil, YouTube’s recent broadcast of the Chiefs-Chargers NFL game featured creator Deestroying as a sideline host, effectively reimagining the play-by-play for a Gen Z audience. And at this year’s U.S. Open, the U.S. Tennis Association (USTA) granted official credentials to more than 50 creators — from fashion…