Author: Geek Planet

Marketers have begun to turn back toward brand-building strategies in recent months. But that doesn’t mean they’re totally abandoning the ideas underpinning performance marketing.One sign that’s the case is the rise of alt-measurement companies like System1, iSpot and EDO, each of which offers solutions that promise to help marketers track the impact of brand creative. Their testing solutions are used to optimize — and ultimately justify — the media and creative budgets put aside by advertisers for TV tentpole events like the Super Bowl. Despite the turn back toward “market-leading creative” by brands such as Kimberly-Clark and Nike, marketing budgets…

Apple is planning a major AI overhaul with iOS 27, but one feature stands out because it could change your everyday experience. According to Bloomberg, the company is testing a version of Siri that could live across your entire iPhone, helping you inside apps, messages, and even system features. The new Siri will essentially build on Apple’s own AI systems while leaning on Google’s Gemini to handle the heavy lifting, combining both to create a smarter, more capable assistant that feels closer to modern AI tools. The updated Siri, internally called Campo, is being designed to handle real tasks. It…

Meta may soon help you spot AI-generated content, even though its own tools helped flood the internet with it. The company is reportedly developing a built-in AI detector for Meta AI. This feature that could allow users to upload and analyze content to check whether it was created using artificial intelligence. A new “AI Detector” menu option was first spotted by TestingCatalog and reported on X. Early screenshots suggest the feature will appear directly inside the Meta AI interface. Meta has been pushing generative AI tools across its platforms, including Meta AI features that can quickly generate images and other…

Finally, Apple has confirmed the dates for its annual developer conference — WWDC 2026 — the event that lays the ground for the new iOS, iPadOS, and macOS versions that will be available for everyone in September 2026.  However, alongside the yearly operating system refresh, the event also has the responsibility of revealing Apple’s advancements in AI. Unlike last year, the company might also showcase some new hardware (and the important ones no less), making it even more interesting. When is Apple hosting WWDC 2026? Apple has officially announced that WWDC 2026 will take place from June 8 to June…

In January, the U.S. Federal Trade Commission finalized an updated version of the Children’s Online Privacy Protection Act. And for as much attention as the update may have received, it probably merits more. “It is a big deal. And I think because there’s been so much other activity in the news, people haven’t really paid attention to it,” Debbie Reynolds, a privacy expert and founder, CEO and chief data privacy officer at Debbie Reynolds Consulting, said on the latest Digiday Podcast episode. The primary reason the COPPA update warrants attention is that it requires companies to receive verifiable parental consent…

Apple Maps is about to lose one of its biggest selling points: being ad-free. So if someone searches for “pizza,” a paid listing could appear above organic results, very similar to how Google Maps already works. Apple says these ads will be clearly labeled and based on relevance, not just who pays the most. Ads, privacy, and the fine print Apple is trying to walk a very careful line here. The company says ads in Maps will keep user data on-device, won’t be tied to your Apple ID, and won’t be shared with third parties. Essentially, it’s trying to enter…

Apple launched the $599 MacBook Neo on March 11, a budget Mac powered by the A18 Pro chip from the iPhone 16 Pro, 8GB of unified memory, and a 13-inch screen. Though it offers decent specifications for the price, there’s a catch: the storage tops out at 512GB.  However, a Chinese repair technician, DirectorFeng, has swapped the default NAND chip for a 1TB chip, effectively unlocking the MacBook Neo’s storage. The technician has posted the entire video on a YouTube channel.  How did DirectorFeng pull this off? DirectorFeng replaced the NAND flash drive soldered to the MacBook’s logic board and…

Despite all the fragmentation in the space, despite the political uncertainty, despite the inconsistent and ever-changing algorithms, social media remains an irreplaceable piece of brands’ and retailers’ marketing strategies. And within those strategies, Meta’s Facebook and Instagram platforms remain the examples of social marketing success. Interestingly, though, whether Facebook or Instagram comes out on top changes on a regular basis, according to Digiday+ Research surveys conducted among brand and retailer professionals every six months since 2023. Before digging into Digiday’s data specific to Facebook and Instagram, let’s talk briefly about social media’s strength among marketing channels. Digiday’s Q1 2025 survey…

Domino’s Pizza Inc. has announced a significant upgrade to its long-standing Domino’s Tracker, introducing artificial intelligence-driven enhancements and deeper real-time tracking capabilities. The update marks a major step forward for one of the brand’s most recognizable digital features, which has been a core part of its customer experience since its debut in 2008. A Smarter, Real-Time Tracking Experience At the center of the update is a redesigned interface paired with a more advanced tracking system powered by DomOS, Domino’s proprietary operating platform. The new system uses a combination of real-time inputs from store staff and machine learning algorithms to deliver…

In the midst of the retail media network boom over the past two years, retailers including Walmart, Amazon and Target, have increasingly started trying to monetize their creator networks and affiliate programs, according to six agency retail media executives Digiday spoke with for this piece. RMN execs see those monetization efforts as a play to take in more ad revenue, especially the brand marketing dollars retailers have spent the last year vying for.These tactics are formalizing their respective influencer programs as the demand for influencer marketing grows — even as RMNs still face challenges in incremental measurement. Notably, influencer marketing has…