Author: Geek Planet

Between the AI arms race, political and economic headwinds, the ad industry finds itself at an inflection point, reshaping how organizations invest in and talk about talent. Most notably, advertisers are grappling with the pullback from diversity, equity and inclusion initiatives — largely given President Trump’s scrutiny of DEI. The 4As, hasn’t been immune from that recalibration. Earlier this year, the U.S. trade association for advertising agencies overhauled Multicultural Advertising Intern Program (MAIP) and Vanguard — two of the marketing industry’s cornerstone diversity programs — to be more be more inclusive beyond race and ethnicity. The changes were meant to…

OpenAI has just updated its “Model Spec” – basically the rulebook for its AI – with a specific set of Under-18 (U18) Principles designed to change how ChatGPT talks to teenagers aged 13 to 17. The move is a clear admission that teens aren’t just “mini adults”; they have different emotional and developmental needs that require stronger guardrails, especially when conversations get heavy or risky. A new framework for teen-focused AI interactions This update spells out exactly how ChatGPT should handle teen users while still following the general rules that apply to everyone else. OpenAI says the point is to…

While scrolling through Instagram Reels you may have seen ads for DramaBox, a mobile app that streams short vertical dramas in the Chinese “duanju” format. Designed for quick, bite-sized storytelling on phones, it has racked up over 100 million downloads on the Google Play Store, showing there’s a clear demand for this kind of content. TikTok now appears ready to tap into that demand with its new PineDrama app. PineDrama is now available on Android and iOS in the US and Brazil. It’s free and, unlike DramaBox, isn’t stuffed with ads, at least for now. The core idea is largely…

Reddit plans to launch its own AI campaign ad tool for advertisers in the not too distant future. The platform is already alpha testing an end-to-end automated campaign experience for performance advertisers, joining the likes of Meta, Google, TikTok, Pinterest and LinkedIn, which have each launched similar products as a way to target small-to-medium businesses, and ultimately secure a more consistent and reliable revenue stream. “I think it especially helps our smaller advertisers activate on the platform, because they really appreciate the simplicity and the automation,” Reddit’s COO Jennifer Wong told Digiday. “We’ve been working on this for a while,…

The OnePlus 15 has turned quite a few heads for its performance and battery life, but if there’s one thing that keeps users and reviewers longing for more, it’s the cameras. After ending its partnership with Hasselblad, OnePlus downgraded the cameras on its recent flagship, but its successor might be able to turn things around. According to the Indian tipster Yogesh Brar, the “next OnePlus flagship,” likely the OnePlus 16, could feature an improved primary camera. Per the tipster’s X post, the purported flagship could feature a 200MP primary sensor, a major step up from the 50MP sensor on the…

So far, satellite connectivity on iPhones has focused on low-bandwidth emergency tools, including Emergency SOS via Satellite (2022) and Messages via Satellite (2024). However, with the iPhone 18 Pro and iPhone 18 Pro Max, Apple could change the smartphone-satellite communication paradigm in a way no Android manufacturer has yet, by introducing “5G via Satellite.” Over the weekend, the YouTube channel Front Page Tech published a video about the iPhone 18 Pro’s design. The video discusses a punch-hole camera in the top left corner of the screen, along with a “structured light” Face ID module that lies beneath the screen (next…

It started as a joke. “What if I created a podcast where I am talking to artificial intelligent bots and pretended to be interested in what they had to say?” I asked a friend of mine.  That was a few months ago before I realized Google has an AI tool called NotebookLM that (mostly) lets you converse with two human-sounding hosts in real-time. Known as interactive mode, you can join the podcast and ask a question at any time. The bots will pause and recognize you as a “listener” and then comment on what you have to say. I decided…

Future of Marketing Briefing: AI didn’t break agencies – the talent drain did Source link

Alongside upgraded specs and features, Samsung’s annual Galaxy S series refresh also brings new color options. The upcoming Galaxy S26 lineup likely won’t be different in that regard, with previous leaks pointing to a striking orange colorway, seemingly inspired by the iPhone 17 Pro‘s Cosmic Orange finish. However, a fresh leak suggests this might not be the signature color for the Galaxy S26 Ultra. Every year, Samsung launches a signature colorway for its top-end flagship, which takes center stage in its marketing material. When the orange variant first surfaced in leaks last year, it was widely expected to be the…

Based on its recent earnings, WPP’s financial outlook (and perhaps the traditional agency model overall) looks glib. But the holding company is banking on its AI arsenal, including its newly launched self-service platform aimed at small-to-medium sized businesses, Open Pro, to turn things around.The trouble is that tech companies like Google and Canva seem to have the same idea. Google on Wednesday (Oct. 29) released Pomelli, an AI marketing tool “designed to help SMBs more easily generate scalable, on-brand social media campaigns.” And on Thursday (Oct. 30), Canva launched its creative operating system, which includes Canva Grow, a marketing platform…