Author: Geek Planet

Video: How AI is redefining brands’ approach to creativity and customer connection Source link

Samsung is officially stepping in to shut down the panic. The company has firmly denied reports that it plans to kill off its consumer SATA SSD production. In a direct statement, a spokesperson made it clear: the rumors are false, and Samsung isn’t going anywhere. The rumors didn’t come out of nowhere. The global supply chain for memory is currently under massive pressure. With AI companies and cloud giants buying up insane amounts of hardware, manufacturers are struggling to keep up. The tension hit a breaking point recently when Micron unexpectedly pulled its Crucial brand out of the consumer SSD…

At Glossy, Modern Retail and Digiday’s AI Marketing Strategies virtual event on Wednesday, Beekman 1802’s chief digital officer, David Baker, made one thing clear: AI isn’t here to replace marketers, it’s here to make them sharper. “The playbook is still being written,” Baker said. “There really are no best practices other than to keep trying.” Baker, who oversees digital and CRM strategy at the skin-care brand known for its goat-milk formulas, shared how his team is using AI to understand customers on a deeper level, personalize marketing and move faster, all without losing the brand’s human touch. Beekman 1802 has…

As the line between politics and culture becomes more blurred, creators and influencers more often find themselves caught in the crosshairs.  Those crosshairs are something Kalen Allen, actor and digital creator, knows first hand — from the backlash from a Starbucks brand deal last year amidst political boycotts and to navigating the creator economy in an increasingly polarized cultural stratosphere. Starbucks was under fire because of a dispute brought by a unionized branch, an issue that got lumped into other politically-charged boycotts online, Time reported. But fans took notice when Allen, who largely misattributes the conflict to misinformation, partnered with the brand.…

How much faster was the governor’s plane goingthan the senator’s?/ChatGPT. Today’s Micro Softy tests whether you are clever enough with math to code computers or be an engineer. Here’s the story: Senator Kornn did not like Governor Friar. Both were from Texas. When Kornn learned that Governor Friar was visiting Washington, DC, Kornn said “This town’s not big enough for the both of us.”  So Kornn decided to leave DC for that period. Kornn and Friar get on planes at the same time. One was at Reagan International Airport in DC and the other was at the Dallas Fort Worth…

I spend more hours slouching over my laptop, or staring at an unusually large monitor than I have the guts to admit. Between work, play, and passion projects, my daily screen time is abysmally unhealthy. And to top it off, my near-permanent workation situation means ergonomics is not a luxury for me.  All that has taken a visible toll. I wear prescription lenses to compensate for vision issues and blue light protection. I often resort to hot water bags or vests to make me sit straight due to the forward-neck situation. And regular water intake, or work breaks, is something…

Ad tech has always lived in a world where money moves slower than the ads it sells. Everyone’s floating — fronting payments to publishers while waiting weeks, sometimes months, for agencies and advertisers to settle up. The cost of doing so is only rising. Nearly six in 10 invoices (58%) in the sector were paid late in the first half of the year, according to payment data form OAREX. Almost one in five arrived more than two weeks past due — after the original 60, 90 or even 120 days. Granted, this long tail of payments isn’t new. It’s how the…

It is a tough day for anyone who loved the underdog energy of the Zenfone or the sheer overkill of the ROG Phone. Asus has officially confirmed what the rumors were hinting at: there will be no new smartphones in 2026. They are calling it a “strategic pause,” but let’s be honest—this feels a lot heavier than just taking a gap year. According to reports from early January, the company has basically frozen its development pipeline. That means no ROG Phone 9, no Zenfone 12 Ultra, and likely nothing else for a long time. They are taking the resources that…

For the most part, it’s nearly impossible to find advertisers that are spending a substantial amount of their social budgets on X. But more niche industries, such as crypto, see X the same way traditional advertisers view Meta and Google – their audience is there, it delivers good results. It’s a no brainer.Or at least should be. In this edition of our Confessions series, where we trade anonymity for candor, the chief strategy officer of a crypto firm talks through the frustrating issues they’ve had with X over the past eight months, which has ultimately meant the lion’s share of…

If you’ve ever tried to train seriously on a gaming laptop while traveling, you know the screen is often the compromise. Windows Latest reports Lenovo plans to show the Lenovo Legion Pro Rollable at CES 2026 in Las Vegas as a concept that tries to erase that tradeoff with a rollable OLED display. The outlet says the laptop starts as a normal-looking 16-inch machine, then expands horizontally to 21.5 inches or 24 inches at the press of a button. It’s described as being based on Lenovo’s Legion Pro 7i platform, with an NVIDIA GeForce RTX 5090 GPU and a “maxed-out”…