Author: Geek Planet

While Target continues to contend with sluggish sales and external economic pressures, Roundel, the retailer’s ad business, seems to be a bright spot in an otherwise gloomy financial picture. But it’s not all doom and gloom for Target. Roundel, its retail media network (RMN), has continued to grow. In the first quarter of this year, Target’s ad revenue came in at $163 million, up from $130 million in that same time period in 2024. Last year, it raked in $649 million in ad revenue, up 25% from the $522 million in 2023. Roundel’s growth trajectory speaks to retail media as…

Samsung introduced an AI-powered natural language search feature in its Gallery app with the Galaxy S25 series last year. With the new Galaxy S26 series, the company has upgraded this functionality, enabling real-time results and the ability to locate specific moments within videos. A recent post on Samsung’s Korean community forums reveals that the Gallery app on Galaxy S26 series devices comes with a more powerful search engine and video analysis tool. It’s capable of delivering results in real time, showing photos and videos as soon as a search term is entered. For example, typing “tree” in the search bar…

After adding a dedicated space for YouTube Shorts creation in the Premiere app for iOS last year, Adobe has now announced major updates for Premiere and After Effects on desktop, with new AI-powered tools designed to speed up video editing. According to Adobe, the latest update for its video editor introduces an Object Mask feature that leverages AI to help users easily create masks of complex moving subjects. With this tool, users can simply hover over a subject and click to generate a mask, instead of manually drawing around it with the pen or shape tools. After making a general…

Budgets may be tighter this year, but the rosé will still be flowing freely as agency executives flock to the French Riviera to attend the year’s Cannes Lions International Festival of Creativity from June 16 to 20. As a hub for seaside schmoozing and lavish award ceremonies, Cannes has long been a playground for industry leaders. This year, however, that backdrop of luxury comes with a sobering reality: Shrinking marketing budgets, slower client decision-making and economic headwinds are forcing agencies to rethink how they afford to show up at Cannes without bowing out of what’s easily the industry’s biggest event.  “I’ll…

TikTok really wants advertisers to see it as a place to drive full-funnel results — not just boost brand awareness but deliver on performance too.“We’ve been listening and building alongside our partners to create tools that drive full funnel growth on TikTok from that first scroll to the final purchase,” TikTok’s global head of product solutions and operations, David Kaufman said during TikTok World, the platform’s fifth annual global ad product summit. It’s been pushing this message for a while. Chief strategy officer Ben Dutter at Power Digital, an agency that has worked with TikTok since November 2023 confirmed as…

The memory crisis has already forced several PC and laptop manufacturers to adjust their retail pricing since the beginning of the year. However, a new report from China Times suggests that major Taiwanese graphics card manufacturers will increase prices for AMD and Nvidia RTX 50 series cards. According to the report, MSI has already announced the second round of price revisions for the Nvidia RTX 50 series, while Asus and Gigabyte could announce new pricing by the end of the month. Moreover, this could mark the “beginning of a price increase cycle for AMD and Nvidia graphics cards,” reads the…

Usually it’s sanitized – committee-approved, consultant-scripted and delivered too late to shape real creativity.  Oatly, the oat milk brand, however, is taking a different approach – one that’s looser, more intuitive and built to serve the people actually shaping the brand. It’s less about rigid frameworks and more about staying closer to culture, listening in real time.  And it’s doing this through its work with cultural intelligence platform CultureLab – tapping into live conversations, media narratives, emerging behaviors and other messy, unfiltered signals that traditional research often misses. Some of that data comes from social platforms, sourced through various partners.…

Google rolled out the first Android 17 beta for eligible Pixel devices earlier this month, and other smartphone makers are now starting to follow suit. In a somewhat unexpected move, Motorola is among the first to announce its own beta program, giving users with select devices a chance to experience the OS upgrade ahead of its wider public release. According to GSMArena, the company has opened registrations for a limited number of devices across different regions. In the US, Moto Edge (2025) users can sign up for the beta. Meanwhile, users in select European, Middle Eastern, and African markets with…

If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services companies of all stripes, from creative to strategic consulting, to media planning and buying. The American public believes generative AI will have a negative impact on U.S. society, according to recent polling by Pew and Forrester. But advertising clients clearly think the tech is a solution to their woes. Two-fifths of CMOs are already using AI for creative automation, and 37% report using agents to manage their media spending, according to Gartner’s latest CMO survey. Which brings us to…

Samsung’s Galaxy S26 series is now up for pre-order, but this year’s launch feels a little underwhelming. The devices bring only minor upgrades over last year’s models, yet they come at higher prices, and even the early bonuses are less generous than in previous years. If you’re still planning to upgrade, though, there are a few worthwhile pre-order deals that can help soften the blow. Samsung.com Galaxy S26 series pre-order deals While Samsung is not offering a free storage upgrade with pre-orders this time, there are still some solid deals available if you place your order before retail availability begins…