Author: Geek Planet

[ad_1] Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Yet again, generative AI is likely to be center stage at this year’s Cannes Lions International Festival of Creativity from June 16 to 20 – a development that may be expected for some agency execs and exhausting to others.  “I wish there was a word counter that could somehow read the amount of times that AI gets mentioned at Cannes,” said Nick Miaritis, chief client officer at VaynerMedia, a creative and media agency. “I can’t even imagine…

In an era where AI can generate a thousand design variations in seconds and supply chains can move faster than our own decision-making process, sustainability is no longer a luxury—it is a requirement for anyone trying to shop with intention. The transition from fast fashion to a more permanent wardrobe requires a shift in how we evaluate our purchases. Use this checklist to separate genuine sustainability from the noise of greenwashing before you reach the checkout page. Material Integrity The most basic indicator of a garment’s lifespan and environmental cost is its composition. In 2026, we are looking for materials…

Remote IoT integration doesn’t usually struggle because sensors are flawed or cloud platforms can’t scale. It struggles when teams carry over terrestrial assumptions into constrained environments, where power, airtime cost and limited access change what good integration looks like. On paper, the roadmap to successful remote IoT looks straightforward. Install devices. Connect them. Stream data. Generate insight. Whether it’s monitoring infrastructure in rural areas, tracking equipment in oil fields, or managing assets offshore, the value proposition is clear. But once those devices are deployed in places that are difficult, expensive, or even dangerous to reach, small architectural assumptions turn into…

The landscape of personal productivity is shifting from passive chatbots to active agents. While tools like ChatGPT and Claude are excellent at generating text, they typically live inside a browser tab, waiting for you to come to them. Clawdbot, which has recently been rebranded as OpenClaw after a whirlwind series of name changes, represents a different philosophy. It is a self-hosted, proactive assistant that lives in your messaging apps and can execute tasks on your actual hardware. Setting this up requires a bit of technical comfort, but it is far from impossible for a seasoned user. Because this tool interacts…

[ad_1] It’s no secret that retail media networks are seeing a boon in business and viewed as a bright spot in advertising. Financial institutions are chasing those dollars now, too, from the likes of Chase and Revolut. PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers, dubbed Transaction Graph, that segments audiences based on their purchases across its properties Honey, PayPal and Venmo. PayPal argues that the tool stands out by harnessing data from 30 million merchants, 400 million global consumers and accounting for about 25% of global commerce.…

[ad_1] Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → To receive this daily Cannes briefing over email, please subscribe here. If this is your first time (or if you want a refresher on what you might expect), here’s what we can tell you about Cannes Lions 2025 so far: Who’s going: Shrinking marketing budgets, slower client decision-making and economic headwinds are forcing agencies to rethink how they afford to show up at Cannes without bowing out of what’s easily the industry’s biggest event. — Kimeko McCoy What…

[ad_1] Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Subscribe: Apple Podcasts • Spotify If you’re looking for Patricia Corsi, Kimberly-Clark’s chief growth officer, along the French Riviera during this year’s Cannes Lions Festival, don’t expect to find her sipping rosé. While Cannes is known for its seaside schmoozing and glitzy award shows, Corsi is approaching the week with focus and intention. This marks her first Cannes in her current role at Kimberly-Clark, which she joined last July — though she’s no stranger to the festival.…

[ad_1] Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Subscribe: Apple Podcasts • Spotify If there was any doubt that everything is an ad network, this year’s Cannes Lions Festival of Creativity proves otherwise. Ad networks, retail media networks and the bevy of ad tech companies that support them seem to have carved out a bigger space for themselves along the Croisette. For example, Chase Media Solutions has cozied up on ad tech row, along the pink carpet. A stone’s throw away, Instacart has a pop-up…

[ad_1] The U.K. Competition and Markets Authority has opened a consultation on potentially releasing Google from Privacy Sandbox commitments imposed in 2022. Some are concerned this represents ‘a W’ for corporate conjury.  The move, announced June 13, follows Google’s April decision to drop plans to prompt Chrome users to block third-party cookies, a shift seen as reducing potential competitive harm. Indeed some are asking whether or not the April policy-reversal on nudging Chrome-users to dump cookies has been successful?  Related Insights “The CMA believes the commitments are no longer necessary and is now consulting before it takes a decision on whether to release…

[ad_1] Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Subscribe: Apple Podcasts • Spotify A few years ago, Twitter Beach was one of the Cannes Lions International Festival of Creativity places to be. Before it became X, the platform brought marketers from the Palais to the beach for daytime panels featuring Chrissy Teigen, a celeb the company once dubbed the mayor of Twitter, and a nighttime party with performances by Ciara and Steve Aoki. The flag with its iconic blue bird flew next to tech giants…