Author: Geek Planet

Google might be exploring a new idea to eliminate the guesswork about whether a page’s content is human-written or AI-generated. A new Chrome Platform Status page discusses the “AI content disclosure attribute,” which allows authors to declare the degree of AI involvement for any HTML element. The idea behind the feature is to enable elemental AI disclosure, so that browsers like Chrome could show exactly which parts were human-written, AI-assisted, AI-generated, or autonomously generated. How elemental AI-disclosure could work The proposal, detailed in this GitHub post, aims to introduce an “ai-disclosure” HTML attribute and a tag that marks specific portions…

The speed at which marketers are adopting AI-powered tools is moving faster than rules and regulations can keep up. Inadvertently or not — the ad industry at-large has put concerns over intellectual property, brand misuse and other long-term risks in the rearview as it chases speed and scale.Brands and agencies are rapidly adopting AI tools to boost productivity and find efficiencies, without a playbook to account for AI’s ripple effects — from spoofs to fake ads. This, despite the inconsistencies AI use is introducing to workflows — from measurement issues to the number of partners everyone is working with (and in what…

Folks over at Android Authority have pieced together an animation from an early build of One UI 9, Samsung’s version of Android 17, and it gives us the new form factor and the design of the purported Wide Fold. The outlet has shared what appears to be an introductory device animation, depicting a swipe-up gesture on the cover screen that reveals a list-type content, then the handset unfolds, and the content expands on the main screen. A familiar animation, but an unfamiliar shape What other details does the animation reveal? First, the Wide Fold’s cover screen could come with a…

Some of the most harmless-looking Chrome extensions are doing far more than they promise, and new research shows just how easily everyday tools can turn into privacy risks. Security researchers warn that even basic extensions offering new tab pages, parental controls, or cleaner search results have been caught quietly spying on users, hijacking clipboards, and impersonating trusted brands, all while sitting inside Google Chrome‘s official Web Store. When helpful Chrome extensions turn hostile According to a detailed analysis from Symantec researchers, several extensions with more than 100,000 user base were found engaging in behavior that goes well beyond their stated…

Sign number 108 that creators aren’t just a tactic for marketers anymore: they’re hiring agencies of record to manage them.It might not be as headline-grabbing as Unilever’s influencer pledge or Publicis buying up Captiv8, but it signals the same shift: marketers are, for the umpteenth time, done dabbling. The era of patchwork partnerships and borrowed budgets is giving way to strategy, accountability and the infrastructure to match. Naming an agency of record is the industry’s shorthand for saying this ins’t going away.  “We’ve shifted from brands wanting to go on a date to wanting to be in a marriage,” said…

Between the TikTok ban and the tariffs eating into marketing budgets, the first half of the year was full of growing pains in the creator economy. As the second half of 2025 shifts into focus, trends in how brands spend and creators monetize are coming into full view.Amid the so-called cultural wars, marketers are pulling back on diversity, equity and inclusivity-driven campaigns, disproportionately impacting multicultural creators. Meanwhile, lifestyle and mid-sized influencers are feeling the squeeze as brands prioritize micro and niche content creators. Simultaneously, the creator lifespan has increasingly been a talking point on the heels of the TikTok ban,…

Recent research into artificial intelligence’s emotional capabilities indicates that AI chatbots – long dismissed as rule-based and mechanical – may be better at recognizing empathetic patterns in text-based communication than many humans. This shift is emerging as large language models (LLMs) such as ChatGPT, Gemini and other generative systems are increasingly used in everyday interactions, from customer service to mental-health support. A study published in Nature Machine Intelligence found that AI models can evaluate the subtleties of empathic communication nearly as well as human experts and significantly better than non-expert people. Researchers analysed hundreds of real text conversations involving emotional…

Yahoo is officially back in the search conversation, with Yahoo Scout, a new AI-powered answer engine that wants to take on Google’s AI mode and Perplexity by doing something surprisingly old-school. Instead of hiding links behind buttons or footnotes, Scout puts them front and center and makes clicking links part of the experience. Yahoo Scout enters the AI search race with a different playbook Scout is being pitched as an “answer engine,” not an AI chatbot. Ask it a question, and you get a clear, conversational response, but one that is loaded with visible blue links. Up to nine sources…

Amid an uncertain economy, some marketers are reconsidering their former dependence on performance strategies. They’re not cutting back on digital, though. Instead, they’re running with an updated playbook layering CTV, creator marketing and audio on top of search and social.Consider the case of Opensky, a financial services brand that offers secured credit cards to customers with poor credit ratings. The company operates in a tight, competitive and regulated market in which growth is hard to come by; new customers often come through affiliates, raising its customer acquisition costs and chipping away at Opensky’s margin. Furthermore, zero-click search is beginning to…

To launch a new sparkling water in the U.S., Nestlé Waters turned to the country’s most well-known “love affair” with Italy (as the brand’s global CMO puts it): The Sopranos.The campaign — featuring Sopranos stars Michael Imperioli (Christopher) and Steve Schirripa (Bobby) — highlighted “the craft” of creating the new beverage, Sanpellegrino CIAO!, from harvested citrus in Sicily, said Elisa Gregori, who was promoted six months ago to global CMO Nestlé Waters & Premium Beverages. The ad, in partnership with Ogilvy, won a Bronze Lion at Cannes for Film Craft (Script), and was shortlisted for Film (Microfilm) this year. TikTok — this…