Author: Geek Planet

It’s no secret that the creator economy has hit critical mass. Advertisers are getting more specific in their asks — whether it be more meticulous metrics or carefully curated creators — to have more control over their influencer partnerships and content creator deals.Brands are turning to creator-generated content (CGC) as a means to solve for some of this. Think of it as another factor in the already fragmented influencer marketing landscape. CGC is creator content commissioned by a brand that lives on the brand’s owned-and-operated channels — like user-generated content but carefully curated and owned by the brand. With CGC, brands…

The latest generation of Android flagships from Vivo, Oppo, and even Samsung include one 200MP sensor, used as the primary camera or the telephoto camera. However, the next generation of Android flagships could include three 100MP sensors. You heard that right. According to Chinese tipster Digital Chat Station, “some” (that could be more than one) smartphone makers are “testing three 100-megapixel lenses” or cameras. Three 100MP cameras? That’s the rumor Although the tipster doesn’t specify the nature of these cameras, they could very well be the primary, telephoto, and ultrawide shooters. This is one of the most interesting approaches I’ve…

One could easily be forgiven for thinking disaster was just around the corner.After a slew of downgraded ad spend forecasts earlier in the summer, big brands like Adidas, Walmart and P&G have finally begun enacting price increases due to tariff pressures on their supply chains. Kraft Heinz, General Motors, Ford and Johnson & Johnson have each reported tariff-related hits to their bottom lines. And some advertisers have begun tightening their belts — Kimberly-Clark, for example, recently said it had cut its overall marketing spending 10.8% compared with last year’s second quarter. That said, it’s not all doom and gloom. In…

If your ideal browser experience involves as little AI as possible, Mozilla is finally giving you a way to shut it all off on Firefox. The company has confirmed that an AI “kill switch” is coming to Firefox Nightly builds first, before rolling out to everyone on February 24 with the release of Firefox 148. Once it lands, users will be able to disable every AI-powered feature in the browser with a single setting. Mozilla’s move comes at a time when many AI browsers are racing to add more automated tools, whether people ask for them or not. With Firefox,…

Sunglass Hut is making connected TV a key part of its vision for courting consumers. This summer and last summer, Sunglass Hut ran CTV ads with the goal of getting viewers to come by its stores. The company initially included a QR code that people could scan to get directions to their nearest Sunglass Hut location, the address of which would also be shown on screen. This year, Sunglass Hut added a code that linked to a 3D sunglasses try-on filter. Sunglass Hut, which is owned by Ray-Ban parent EssilorLuxottica, worked with the programmatic media platform Blockboard on targeting and…

Back in 2021, Apple introduced a new feature with iOS 15 that uses your iPhone‘s motion sensors to measure how steady you are while walking. Called Walking Steadiness, it relies on custom algorithms to analyze balance, stability, and coordination, alerting users when their fall risk may be elevated. Apple now appears to be working on an improved version of the feature that could roll out later this year. Apple has been working on a Health app revamp for quite some time, with leaks from early last year pointing to the addition of an AI-powered health coach, codenamed Mulberry. Bloomberg previously…

A fresh leak about Qualcomm’s next-gen Snapdragon 8 series SoCs paints a worrying picture for the price of upcoming Android flagships. The leak suggests Qualcomm is prepping two versions of its next flagship Snapdragon chip, a move that could force smartphone makers to choose between higher costs and scaled-back hardware. Last year, Qualcomm introduced two flagship 3nm mobile chipsets, the Snapdragon 8 Gen 5 and the Snapdragon 8 Elite Gen 5. According to tipster Digital Chat Station (via Android Authority), Qualcomm may continue this strategy in 2026, and offer two chips with the model numbers SM8975 and SM8950. Both SoCs…

SpaceX has acquired xAI, merging two of Elon Musk’s biggest bets as AI infrastructure demand keeps climbing. Musk is framing the move around a specific target, AI data centers in space. His argument is that today’s AI progress depends on massive Earth-based data centers that consume huge power and require intense cooling. He says shifting more compute to orbit solves those constraints with abundant solar energy and room to scale. SpaceX is already pushing the concept into the regulatory process. It sought permission from the Federal Communication Commission to launch a constellation of 1 million satellites, describing a network of…

Even though we’re months away from its anticipated launch, a new leak about Apple’s iPhone 18 Pro Max raises serious concerns about Samsung’s purported Galaxy S26 Ultra. According to renowned tipster Digital Chat Station, the iPhone 18 Pro Max will feature a larger battery compared to the iPhone 17 Pro Max. While the Chinese version of the handset could feature a 5,000 mAh battery, international variants could offer an even bigger upgrade. Early iPhone 18 Pro Max put battery life back in the spotlight The iPhone 18 Pro Max version sold outside China could have a battery capacity between 5,100…

Generative AI tools promise enormous economies of scale for small creative agency teams. Good news for independent agencies struggling to find some breathing room on the ever-squeezed bottom line — until clients begin expecting those savings to be passed along to them, that is.Digiday spoke with seven indie agency execs in the U.S. and U.K. about how they’re navigating that problem. In recent weeks, we’ve seen how major advertisers like Unilever, Kimberly-Clark and Yum! Brands have overhauled creative production workflows to take advantage of generative AI’s potential. Naturally, it’s been music to the ears of shareholders hungry for signs that…