Author: Geek Planet

The picture of TikTok’s future in the U.S. is starting to come into focus. With a U.S. ownership deal looming, influencers and content creators fear the algorithm, TikTok’s so-called secret sauce, will become a political battleground. More details of the proposed deal were announced last week. U.S. based companies, like Oracle, venture capital firm Andreessen Horowitz, private equity investment group Silver Lake and Fox Corp, the parent company of Fox News, would be given majority ownership over the app.  In other words, privately held U.S. entities would control the algorithm and data under a regulatory framework. Official policy changes haven’t kicked…

Ironically, commerce and marketing experts are less interested in what Instant Checkout means for OpenAI’s ad roadmap, and more interested in what it signals about agentic commerce, product discovery and zero-click search, six marketers told Digiday. Consider it a sign of the times: product discovery is moving from traditional search engines and marketplaces and toward AI-powered conversations. AI chat bots are expected to become the next brand awareness battleground. “It’s like Google and SEO all over again. How do you basically trick the system to make sure [your brand] shows up,” said Martin Kristiseter, CEO of Digital Remedy, a performance…

Microsoft is working on a useful upgrade for Phone Link that fixes one of the most annoying parts of streaming Android apps on Windows 11. A new expanded view option lets you stretch Android apps beyond the cramped, phone-sized window that users have been stuck with for years. It is rolling out in the latest Phone Link update (version 1.25112.33.0) and is meant to make apps look more natural on larger monitors. What expanded view actually does Phone Link has always streamed Android apps in a narrow portrait layout that mimics your phone, no matter how big your PC display…

Welcome back to the Digiday+ Future of Marketing Briefing. We’re only three editions in (not that anyone’s keeping score), and in that experimental phase — call it beta but with better font choices. Some weeks we’ll drop a scoop, others we’ll offer a sharper take on the obvious. And then there are weeks like this one, when stitching everything together into a grand unifying theory just isn’t in the cards. So we didn’t. Instead, we’re bringing you two stories that act as tiny pressure points for much bigger industry tensions. Let us know what hits. In the race to build…

Another industry event, another round of panels framed by uncertainty. It’s the one constant in a stretch of years defined by volatility — economic, political and technological — all of which have reshaped how marketers operate.But this time, the uncertainty feels different. Less ambient noise, more existential.  The pace of change, from AI to global instability to the fracturing of media itself — has caught even seasoned marketers off balance. Advertising Week New York doesn’t escape that. If anything, it distills it. For many of the 20,000-plus attending, this year feels like Q4’s ceremonial kickoff, and more like a pulse…

With its Blackwell architecture well established on AI data centers, cloud services, workstations, and desktop/laptop PCs, Nvidia’s CES 2026 press event is likely to focus less on new launches. Rather, it is expected that the company will delve into refinements, roadmap signals, and how it plans to push its hardware and software stack forward over the coming year. Nvidia has confirmed that founder and CEO Jensen Huang will be delivering the company’s CES opening keynote on January 5, a day ahead of the main CES show floor opening. CES has become one of Nvidia’s most important stages of the year,…

When trying to explain how generative AI tools work using plain English, it’s tempting to fall back on language that humanizes the tech.Tools like ChatGPT “think” or “design” responses against prompts set by users; automation workflows become “assistants,” chatbots become “copilots” or “wingmen.” In that light, perhaps it’s unsurprising that regular users are turning toward OpenAI’s tech in lieu of therapists, priests or doctors. For marketers, the tendency to read a generative AI output as more than the sum of its parts holds potential as well as risk. AI audience personas, for example, use LLMs like ChatGPT, Claude and Llama…

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Personalities generated by AI, like Tilly Norwood, don’t need rest or have unique, personal opinions. That’s part of their appeal to talent agencies and advertisers. As brands and platforms quietly embrace AI-generated content, some creators are starting to worry that cost and control will beat out their authenticity. Last week, Meta launched its AI-generated content feed called Vibes. Around the same time, OpenAI launched a social app called Sora that allows users to generate videos of themselves. Both resemble TikTok-style feeds. That seems to indicate that these are less side projects for the tech behemoths and likely an indicator of…

If you’ve nothing better to do in the run-up to Christmas, then how about enjoying a mesmerizing hour-long video of a humanoid robot sorting packages? The clip was posted by the founder and CEO of Figure AI, the California-based company behind the Figure humanoid robot. Brett Adcock was responding to a post on X by AI commentator Mehmet Aykul, in which he questioned the ability of Figure’s robot to handle “boring” tasks like sorting “10,000 messy packages without a single error.” Adcock shot back with a video showing Figure sorting packages for a full 60 minutes, adding: “Boring enough for…