Browsing: Digital Marketing

By now, it’s hard to ignore where OpenAI is headed.The executive hints, the ad world hires, the burn rate that…

ChatGPT is sending more shoppers to e-commerce sites, but most aren’t buying. A new working paper from researchers at the University of…

Aruna Ravichandran leads marketing for Webex at Cisco with a 99% remote team, less than 1% attrition and what she…

The ad dollars are nice but the real prize for Amazon is the infrastructure itself – the rails on which…

The latest thing keeping marketers up at night about AI isn’t deepfakes or disinformation — it’s SpongeBob. The cartoon character has…

Regional department store Von Maur is on a mission to bring more brands to shoppers in the heartland.  The retailer,…

Out-of-control new business reviews are placing a burden on media and creative agencies competing for work.According to media agency executives…

Holiday shopping (and thus, holiday marketing campaigns) seem to begin earlier every year. But for many content creators, the annual…

Two-thirds of marketers across the globe use AI tools in their daily work, according to HubSpot’s “2025 State of AI…

With AI-generated content flooding every corner of the internet, the challenge for marketers like Bayer is producing ads that actually…