Browsing: Digital Marketing

When ad agencies first began signing up to the B Corp movement, execs hoped the climate-friendly status would appeal to…

Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, and its network of some…

Amazon may not be the go-to for programmatic ad buys. But with each passing quarter, that assumption is looking shakier. Just…

Reformation recognizes the power of a viral moment. The sustainable, direct-to-consumer fashion brand is on the heels of another such…

Omnicom CEO John Wren and IPG’s Philippe Krakowsky haven’t exactly been shy about their stance on the proposed deal between…

Brand advertisers are reviewing their organic and paid search strategies in response to web users turning away from Google. Google’s…

The fate of third-party cookies is arguably the ad tech story of the 2020s, particularly how the industry’s most popular…

AI Briefing: The FTC is leaning into ‘tech censorship’ Source link

Last year, Snapchat started laying the foundations to make Snapchat more accessible to small- to medium-sized businesses (SMBs), with the…

Changing habits among search engine users have begun to take a toll on the biggest players in the search space…