Browsing: Digital Marketing

[ad_1] Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, and its network of…

[ad_1] Amazon’s influence is pulling streaming ad costs downward.Right now, ad buyers are paying around $40 to reach a thousand…

[ad_1] The number of retailers launching their own media, commerce, financial, travel (you get the point) networks continues to grow.…

[ad_1] To borrow from David Mamet’s sleeper 80s film, Things Change, sometimes it’s the “guy behind the guy” who gets…

[ad_1] The squeeze on agency holding companies keeps getting tighter. WPP’s year-end revenue slump, paired with lackluster outlook for 2025,…

[ad_1] Walmart’s ad business grew 27% year over year in 2024, according to the company’s recent earnings report, netting the…

[ad_1] Amazon just raised the walls of its walled garden. Last week, the company finally pulled back the curtain on…

[ad_1] Amazon’s ads business is muscling in on the same ad tech players that once fueled its rise.Granted, it’s been…

[ad_1] This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders.…

[ad_1] The agency has called the city home for 53 years, according to GSD&M CEO Duff Stewart, and the party…