Browsing: Digital Marketing

The number of retailers launching their own media, commerce, financial, travel (you get the point) networks continues to grow. At…

The creator economy is still growing rapidly but that growth isn’t always a benefit to creators.It’s already difficult to maintain…

To borrow from David Mamet’s sleeper 80s film, Things Change, sometimes it’s the “guy behind the guy” who gets a…

The squeeze on agency holding companies keeps getting tighter. WPP’s year-end revenue slump, paired with lackluster outlook for 2025, is…

Walmart’s ad business grew 27% year over year in 2024, according to the company’s recent earnings report, netting the retail…

The creator economy is taking a closer look at creator affiliate programs, giving them more scrutiny than before. The move…

When consultant Matt Ryan emerged from last month’s meeting with the CEOs of Omnicom and IPG, one thought stuck with…

It’s hard to ignore the sweeping changes to corporate and federal diversity, equity and inclusion policies, as brands like Target,…

If you ask today’s marketers what’s important to them, you’ll hear a common refrain: They want their brands to truly…

Amazon just raised the walls of its walled garden. Last week, the company finally pulled back the curtain on its…