Browsing: Digital Marketing

The Chinese e-commerce juggernaut has been one of the most aggressive spenders in digital advertising, blitzing Facebook and Instagram with…

U.S. Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. Four weeks…

For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the…

Tasked with steering their brands down a winding and slippery road, automotive marketers are prioritizing flexibility and speed. To capture…

As the trade war escalates, narratives about how brands’ goods are made, the factories that produce them and whether they’re…

Small to medium-sized businesses (SMBs) are no stranger to pivoting on the fly, but President Donald Trump’s tariffs have sent…

As President Donald Trump leans on tariffs as a global bargaining chip in trade negotiations, the digital services tax (DST)…

Earnings season has returned and with it a familiar exercise in managing uncertainty.For the first time since President Trump’s administration…

For LG, the future of advertising isn’t flashy ad tech or buzzworthy partnerships — it hinges on something far more…

Marketers may be expecting, and prepared for, chaos but that doesn’t mean it’s easy to navigate yet another round of…