Browsing: Digital Marketing

Retail media networks were supposed to be the ad industry’s silver bullet, offering highly targeted ad opportunities with first-party retailer…

Google built its empire on media dollars. Now, it’s eyeing the other side of the equation — creativity — with…

WPP has rolled out more than 28,000 AI agents, but scale is only part of the story. The other: how…

If the last five years have taught us anything, it’s that chaos may be tough, trying and certainly worrisome —…

A new addition to the S&P 500 officer class has emerged in recent months: the chief AI officer, a position…

Negotiations in the upfront and NewFronts cycles can seem at odds with the fast-paced, individual-focused creator business model. But new…

This is the first installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across…

They say the third time’s the charm. The owner of Possible — the conference, trade show and event that’s hitting…

In the measured language of quarterly earnings calls few phrases say more with less than “cautious but competitive”. That’s how…

Brands are increasingly feeling the impact of President Trump’s tariffs — particularly those sourcing from China, where U.S. tariffs have climbed…