Browsing: Digital Marketing

Retail media’s moment in the advertising spotlight continues — both for better and for worse. Concern is growing among marketers…

With influencer marketing budgets steadily rising, more multinational brands are partnering with influencer agencies as the industry becomes more complex.The…

Uncertainty around TikTok’s future in the U.S. led many advertisers to slam the brakes on their advertising there. Others treated…

Unilever may be investing billions of dollars into influencer marketing, but marketers aren’t necessarily copying their playbook just yet.When one…

Brands that are closely tied to public figures are tricky. If a public figure does something that changes the public’s…

Marketers’ calls for more granular insights from retail media networks have reached a fever pitch as of late. Last January,…

Advertisers are looking again at the use of probabilistic data for audience targeting, and, in some cases, are seeing it…

Is there such a thing as over-preparing? It certainly feels that way in the case of TikTok’s ban, which has…

This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look…

For years, the dominant platforms of the internet have treated content moderation as both shield and scalpel — eulogized as…