Browsing: Digital Marketing

As ad spend in the fast-growing retail media network ecosystem continues to grow, marketers and media buyers are increasingly concerned…

It’s hard to deny that AI will have a larger part of media buying — even as marketers will stall,…

The injection of college sports creators into the U.S. influencer economy has permanently altered the way creator marketing and sports…

We’re all familiar with user-generated content all over social media by now — but what about employee-generated content?Five B2B brands…

The so-called culture wars have reached a fever pitch as of late as the polarization of the country continues. And…

Despite previously stating it’s an ad-free zone, Substack — like many other platforms before it — is no longer ruling…

President Trump’s latest tariff proposal is creating headaches for automotive marketers and media buyers, but they’re not slamming the brakes…

Despite there being a sea of more than 250 retail media networks, the reality is that it works out to…

As if the retail media boom isn’t under enough scrutiny, new tariffs and talk of a potential economic recession have…

Just weeks ago, the mood among marketers was one of mild crisis. The prospect of a TikTok-less future — unthinkable…