Browsing: Digital Marketing

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s…

YouTube is turning 20 next month and if there’s one thing the company wants you to know, it’s just how…

Brian O’Kelley has made a career out of rewiring the ad tech machine. The AppNexus co-founder has spent much of…

By the looks of Target’s latest earnings call, its ad business continues to be a bright spot for the retailer.…

Much of a marketer’s job today seems to be about recognizing the changes in the advertising landscape, pivoting to deal…

The world feels more unmoored than ever, and, predictably, the ad dollars are pulling back in kind.Marketers have been murmuring…

Ad tech moves fast. One quarter, you’re the undisputed king of the open internet; the next, you’re fending off existential…

Advertisers are split on whether to double down or cash out as TikTok’s future in the U.S. hangs in the…

YouTube’s social commerce push in the West has hit a few bumps, but it’s far from waving the white flag.…

Marketers and agencies are grappling with divisions over who exactly controls retail media spend, seemingly causing a trickle-down effect on…