Browsing: Digital Marketing

With President Trump’s sweeping tariffs taking effect last week, and an additional 50% tariff threat to China yesterday plunging the…

In this saturated market, brands are hoping new mascots will tickle consumers’ nostalgia and help them stand out from the…

The Monday after President Trump’s tariffs rattled global markets and raised the specter of a recession, global agency group Dept…

Interpublic Group (IPG) may be navigating an uncertain future, but it’s still hiring top tech talent in a bid to…

Creator funds are back en vogue thanks to platforms like Substack and the Billion Dollar Boy agency launching fresh versions…

Generative AI tools keep finding their way deeper into the world of agencies in varying ways — but their main…

The complaint that advertising isn’t focused on originality is a common one. Every few years, conversations about when the creative…

Wall Street may be breathing a sigh of relief over the 90-day tariff pause but marketers aren’t joining the celebration.…

Despite the carrot and stick tactics deployed by Elon Musk’s X to cajole advertisers back on to its platform, big…

President Donald Trump’s tariffs are already warping the outlook for ad spending, casting a long, uncertain shadow over the year…