Browsing: Digital Marketing

Amazon’s influence is pulling streaming ad costs downward.Right now, ad buyers are paying around $40 to reach a thousand viewers…

The marketing playbook continues to be rewritten. In an increasingly fragmented cultural landscape, that reevaluation is coming to celebrity partnerships…

Today (Feb. 25) marks the half-way point of the 75-day extension TikTok was afforded by President Trump.While a lot’s happened…

Marketers have begun to turn back toward brand-building strategies in recent months. But that doesn’t mean they’re totally abandoning the…

In January, the U.S. Federal Trade Commission finalized an updated version of the Children’s Online Privacy Protection Act. And for…

Despite all the fragmentation in the space, despite the political uncertainty, despite the inconsistent and ever-changing algorithms, social media remains…

In the midst of the retail media network boom over the past two years, retailers including Walmart, Amazon and Target,…

There’s been no shortage of headlines in the last year detailing how X (formerly Twitter), under current owner Elon Musk…

Commerce media is having a moment — and with a market expected to exceed $112 billion in 2025, according to…

Independent agencies have discovered their latest edge over the big guys: better tech. They’re hiring CTOs, spinning up their own tech…