[ad_1] President Donald Trump’s tariffs are already warping the outlook for ad spending, casting a long, uncertain shadow over the…

[ad_1] In the measured language of quarterly earnings calls few phrases say more with less than “cautious but competitive”. That’s…

[ad_1] As President Donald Trump leans on tariffs as a global bargaining chip in trade negotiations, the digital services tax…

[ad_1] When the economy wobbles, most marketers ease off the gas. Amazon is telling them to floor it — on…

[ad_1] The only thing clear at the moment in forecasting economic conditions across the marketing ecosystem is that you pretty…

[ad_1] AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop,…

[ad_1] This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from…

[ad_1] Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. They’re…

[ad_1] There’s new leadership at the industry’s top agency trade association. Starting today, Justin Thomas-Copeland will succeed Marla Kaplowitz as…

[ad_1] Subscribe: Apple Podcasts • Spotify Google’s search engine isn’t the only one in town, and marketers are taking notice.…