Best Buy is running its “Black Friday in July” sale with steep discounts across TVs, monitors, soundbars, and cameras. Here are five standout deals with at least 40% off the original price.
77-inch LG B5 OLED TV
The 77-inch LG B5 OLED carries an MSRP of $2,999.99 but is selling for $1,299.99 at Best Buy, a 57% discount. The TV features a native 120Hz refresh rate, variable refresh rate support with NVIDIA G-Sync and AMD FreeSync Premium, and four HDMI 2.1 ports for current-gen gaming consoles. RTings calls it a “great TV for any usage,” and reviewers praise its vibrant colors, deep blacks, and brightness for movies, sports, and gaming alike.
Sony HT-A5000 Soundbar
The Sony HT-A5000 is half off at $499.99, down from $999.99. It supports Dolby Atmos and DTS:X audio, includes HDMI passthrough, and works with Google Assistant and Alexa for voice control. The front panel features an OLED display showing volume, sound mode, and input status. This is a solid upgrade for anyone running a TV with built-in speakers.
31.5-inch HP Omen Transcend QD-OLED Monitor
Best Buy has cut 40% off the HP Omen Transcend, bringing it from $1,299.99 down to $779.99. The monitor features a QD-OLED panel with 4K UHD resolution and a 240Hz refresh rate, making it suitable for both gaming and professional content creation. Port selection includes three USB-C, two HDMI 2.1, DisplayPort 2.1, three USB-A, and a headphone jack.
85-inch Hisense U75QG TV
The 85-inch Hisense U75QG is discounted 45%, from $2,499.99 to $1,374.99. That saves $1,125 off the MSRP. The TV runs Google TV and features a 4K QLED panel with a 165Hz refresh rate. It supports Dolby Vision, HDR 10+, and HLG for broad HDR format compatibility.
GoPro Max2 Action Camera
The GoPro Max2, a 360-degree action camera, is available for $299.99, down from $499.99. The camera records in 8K, captures 29MP still photos, and supports 10-bit color and GP-Log for professionals who need post-production flexibility. It is waterproof to 16 feet, making it usable for swimming and underwater shooting. Users rate it highly for video quality, performance, and ease of use.
Frequently Asked Questions
How long does the Best Buy Black Friday in July sale last?
The sale is a limited-time event running through late July 2026. Specific end dates may vary by deal, so checking Best Buy’s website for current pricing is recommended.
What is the biggest discount at Best Buy right now?
The 77-inch LG B5 OLED TV at 57% off ($1,299.99 down from $2,999.99) is the steepest percentage discount among the top deals highlighted here.
Is the GoPro Max2 worth it at $299?
At $299.99, the GoPro Max2 is at its lowest recorded price. It records in 8K, supports 10-bit color, and is waterproof. For 360-degree content creators, this is a strong value at the current discount.
Which TV deal is best for gaming?
The 77-inch LG B5 OLED with 120Hz, G-Sync, FreeSync Premium, and four HDMI 2.1 ports is the strongest gaming option. The Hisense U75QG offers a higher 165Hz refresh rate but uses a QLED panel rather than OLED.
