OpenAI is updating ChatGPT Ads with better measurement support, a redesigned conversions page, weekly performance summaries, and tests of larger visual ad formats. The rollout gives advertisers more ways to check whether campaigns are working and more control over how ads look inside ChatGPT conversations.
More measurement partners
ChatGPT Ads now works with additional third-party measurement providers. The new additions are Northbeam, Rockerbox, and INCRMNTAL, joining the existing list. On the mobile side, OpenAI has added Kochava, Tenjin, and Airbridge as mobile measurement partners. For marketers running campaigns across search, social, and apps, this means campaign data can be pulled into tools the team already uses instead of living only inside the Ads Manager.
Redesigned conversions page
The conversions page in Ads Manager has been rebuilt. It now shows a persistent overview across its tabs with conversion event volume, event trends, the share of active campaigns that are optimising for conversions, and diagnostic warnings that jump straight to the Diagnostics tab. Tracking problems that earlier stayed hidden across multiple screens should now surface in one place.
Advertisers with active campaigns also get weekly performance emails. Each summary compares the account against the previous week, so budget shifts and delivery dips show up without logging in daily. There is also a new in-platform feedback option in the Ads Manager account menu for reporting bugs and sending improvement ideas directly to OpenAI.
Bigger, more visual ads in testing
Alongside the ChatGPT Intelligent UI launch, OpenAI is experimenting with larger ad placements. Tests include wider ad cards and bigger images on desktop, plus full-width images on mobile. These tests use the campaigns and creative assets advertisers are already running, so nobody needs to prepare new material to be included.
A separate multi-image ad format is planned for testing during image generation, starting with a small set of advertisers in the United States. OpenAI has not shared performance numbers for these formats, and there is no date for a wider rollout yet.
What advertisers should do now
- Check the new conversions page for tracking warnings and fix broken event setups before the festive sales season.
- Connect one of the new measurement partners if your attribution runs outside Ads Manager.
- Keep an eye on the weekly performance emails for delivery changes week on week.
- Make sure existing creative looks fine at larger sizes, since the visual tests use current assets.
For Indian brands, the practical takeaway is measurement hygiene. With more partners and better diagnostics, the difference between a campaign that converts and one that only reports clicks comes down to clean event tracking. Pricing for the new formats will be announced when they move beyond testing.
FAQ
What is ChatGPT Ads?
ChatGPT Ads is OpenAI’s advertising platform that places sponsored content inside ChatGPT responses. Advertisers manage campaigns through Ads Manager and pay for reach and conversions like on other ad platforms.
Which measurement partners does ChatGPT Ads support now?
The platform now supports Northbeam, Rockerbox, and INCRMNTAL for marketing measurement, plus Kochava, Tenjin, and Airbridge as mobile measurement partners.
Are the new visual ad formats available in India?
Not yet. The larger ad cards and full-width mobile images are in testing, and the multi-image format starts with selected advertisers in the United States. A wider rollout timeline has not been shared.
Do advertisers need new creative for the visual ad tests?
No. OpenAI says the current format tests use the campaigns and creative assets advertisers are already running.
How do weekly performance emails work?
Advertisers with active campaigns receive an account summary each week showing performance changes compared with the previous week.
