Author: Geek Planet

[ad_1] Snap, like the rest of the platforms, has spent the last year nudging marketers further toward automated advertising. Next year, it plans to keep pushing, with creative now squarely in its sights. It’s the next big focus for the mobile messaging app, which has already automated much of the plumbing behind media buying, including bidding and budget reallocation. Now, it’s turning its attention to the ads themselves. “We’re thinking about how we bring the power of AI into that creative production and creative expression on the platform, because that’s where the magic really happens,” said Abby Laursen, Snap’s senior…

[ad_1] Amazon is positioning Twitch as a defining asset in its CTV ambitions, folding the platform’s hard-to-reach audience and live-video inventory into the same pitch it uses to sell Prime Video and Fire TV. That marks a clear break from not all that long ago. At Amazon’s 2024 upfront, executives walked advertisers through an expanding video portfolio, but Twitch — despite having been in the fold for a decade — barely registered. The omission was telling then. The inclusion now is even more so. Page two of the Twitch section of Amazon DSP’s latest pitch deck, starts putting that audience into…

[ad_1] In the latest “every surface becomes shoppable” news, more platforms are inking deals and rolling out shoppable ad formats across the open web. As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs. In early December, Pinterest announced a partnership with Walmart that allows Pinterest users to add recipe ingredients straight to their cart on Walmart.com to be picked up or delivered. Around the same time, Albertsons Media Collective, the grocery chain’s retail media network, rolled out similar offsite-to-cart tools. Its new “add-it” technology allows users to add products,…

[ad_1] The most telling point (so far) of Netflix’s proposed acquisition of Warner Bros Discovery, HBO and streaming businesses came from the company itself. In pushing back on claims that the deal would be anti-competitive, Netflix co-CEO Greg Peters pointed to YouTube as a bona fide rival that it would still trail with Warner Bros stack — a point that would’ve sounded far-fetched not that long ago.That framing reflects a broader shift in how competition in video is actually playing out. The fight is no longer just about who owns the biggest library or who can stack the most subscribers. It’s…

[ad_1] In the thick of the final quarter of the year, TikTok is on the hunt for new U.S. business for its Shop e-commerce arm.The short-form video platform is offering “limited-time perks” – up to $6,000 in coupons – for new sellers to join the platform and start selling this month, according to an email shared with Digiday. Similar to its Black Friday offerings, TikTok seems to have gamified the process through “missions” to encourage and motivate sellers to sell – and sellers find out what they are once they sign up. As part of the perk, new joiners can…

[ad_1] Agentic AI has grandiose ambitions, promising marketers ideation and execution all in the same go with little oversight. The reality, however, is that humans still have the wheel. For the better part of 2025, agentic AI has been the industry’s buzzword. It’s defined as “a situation where multiple AI agents work together to complete complex tasks, with minimal oversight or intervention from a human user,” as Digiday explains it. The minimal oversight from a human user, however, seems to be the hangup keeping marketers from embracing agentic AI’s full autonomy. “It’s not just ready to go from generation [to…

[ad_1] TALLAHASSEE, Fla. (CBS12) — Florida leaders announced on Tuesday Operation Senior Shield (OSS), a statewide initiative to combat scams and financial exploitation targeting older adults. The launch comes as law enforcement reports a troubling rise in sophisticated fraud schemes that have cost Florida seniors hundreds of thousands of dollars, according to the news release.Lieutenant Governor Jay Collins and Florida Department of Elder Affairs Secretary Michelle Branham unveiled OSS, calling it a “mission to keep seniors safe” through real-time scam alerts, a statewide fraud strike team, and hands-on prevention tools.“Our seniors deserve protection from criminals who prey on them,” Collins…

[ad_1] Phishing attacks are an ever-present cyber threat for businesses of all sizes and industries. According to data cited by Small Business Trends, “1 in every 99 emails is a phishing attack. And this amounts to 4.8 emails per employee in a five-day work week. Considering close to a third or 30% [of] phishing emails make it past default security, the threat is very much present.” It only takes one careless click by an employee in your organization for a phishing email attack to work. Despite the risk, many organizations don’t have a plan for how to stop phishing attacks. This is…

[ad_1] CHATTANOOGA, Tenn. — Despite extensive research and many companies increasing their budgets, cybersecurity breaches are still on the rise.In fact, there have been more than 8,000 global data breaches in the first half of 2025, with approximately 345 million records exposed. Experian’s 13th annual “data breach industry forecast” examines the latest trends and makes some surprising predictions.FHO Cybersecurity breach segment 12.7.25Experts say cybercriminals are leveraging emerging technologies to create more convincing identities, evade detection, and exploit new digital frontiers.We had the pleasure of speaking with Michael Bruemmer, Vice President of Experian Global Data Breach Resolution and Consumer Protection, who…

[ad_1] Some iPhone users are complaining that their battery life is suddenly dying – there’s simple reason why.Dave Snelling Technology Editor08:19, 17 Sep 2025Updated 08:57, 17 Sep 2025iPhone battery life (Image: GETTY)If you’ve suddenly noticed your iPhone’s battery icon glowing red way faster than normal, there could be a pretty simple explanation and an easy way to fix it. Apple has just released its latest iOS 26 operating system, and if you’ve installed it on your device, you can expect to see the power drain a little faster than normal.Now, don’t panic. This isn’t some trick from Apple aimed at…