Browsing: Digital Marketing

What began as sponsored product placements tied closely to its retail marketplace has grown into a full-scale media network spanning…

Amazon is following the same playbook Google and Meta have refined for years: automate more of the planning and buying…

At a time when media careers are often measured in months rather than years, Joanna Saltz is something of an…

Job cuts made at Brandtech group media agency Jellyfish may be the latest symptom of a contracting advertising and marketing…

In the last few years, affiliate marketing has become more competitive, causing brands to get more creative in their quests…

Christopher Nolan’s Tenet imagined a world where time could fold back on itself. The IAB Tech Lab’s new Agentic RTB…

Back in June, Patrick Hann, the ad tech manager at the IAB U.K., was walking a room of ad ops…

This holiday season, awareness and brand dollars are likely at the top of Google’s wishlist — at least that’s what it…

President Trump touted in the Oval Office last Thursday that Walmart’s Thanksgiving meal would cost 25% less this year than…

Brands now have the data and infrastructure to sign longer, more strategic deals with creators than ever before. But even…