Browsing: Digital Marketing

Digitas is the latest agency to launch a zero-click search analysis tool. Last week, the Publicis Groupe business’s U.K. arm…

In recent weeks, the short-form video app has shared a plethora of incentives and challenges with its TikTok Shop Partners…

The back-and-forth over whether Publicis Group and IPG were both buying and selling ads for Paramount shows how contentious the…

The European Commission is set to unveil its Digital Omnibus package on Nov. 19, a sprawling reform effort pitched as…

Media buyers tend to wince when LinkedIn comes up. The platform’s ad prices have climbed steadily this year, pushing into…

The CMO-CCO split is becoming a corporate fiction Source link

Trust remains the fault line running through Amazon’s ad ambitions.It has been there from the start. Marketers learned early that…

The eulogies for WPP keep getting drafted, yet the holding company refuses to play along. That’s the subtext running through…

Kind snack bars is hedging its bets on using generative AI tools, like synthetic audiences and AI agents, to turn…

Enthusiasm for AI implementation among marketers remains high, despite worries there’s an economic bubble forming, or that, according to a…