Browsing: Digital Marketing

A recent prediction in a Fast Company article raised some eyebrows in the HR profession, proposing that by 2026 the…

Guitar Center CEO Gabe Dalporto admits the chain’s store experience has had plenty of room for improvement. Some employees may…

As generative AI alters the algebra around advertising creative, more CMOs hope to lean on science, rather than art, to…

Programmatic marketers may not understand AI but they’re even more unsure of themselves. That was the undercurrent at this week’s Digiday…

This holiday season, more people are consulting ChatGPT for gift ideas or asking Google’s Gemini to find them the best…

Creators and the creator economy aren’t going anywhere, given the market has truly embraced just how important they are to…

The open internet didn’t grow opaque because of a single bad actor or decision. Marketers chased cheap scale, and the…

Snap, like the rest of the platforms, has spent the last year nudging marketers further toward automated advertising. Next year,…

PMG has taken a swing at one of the knottiest pasts of modern media buying: CTV. The independent agency has…

Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten…