Browsing: Digital Marketing

It’s getting more difficult for brands to stand out online thanks to an algorithmic-induced fragmented digital landscape. Plus, the rise…

In a year marked by volatile changes to tariff policy and a quick succession of pullbacks on diversity, equity and…

It’s been another busy week for big news but I wanted to use this week’s briefing to write about something…

About two years ago, Trademark Property Co. CEO Terry Montesi heard from a national real estate broker that there was…

Amazon is positioning Twitch as a defining asset in its CTV ambitions, folding the platform’s hard-to-reach audience and live-video inventory…

It wasn’t just shoppers with strapped budgets that boosted buy-now, pay-later services to a record-setting $1 billion in transactions on…

Despite their popularity in the U.S., the powers behind professional football and basketball haven’t always succeeded in overseas exports. The…

Generative AI = copyright conundrum. Marketers must assess to what extent using generative AI tools can jeopardize their own copyrights…

In the latest “every surface becomes shoppable” news, more platforms are inking deals and rolling out shoppable ad formats across…

Marketers who’ve sat through recent pitches say the difference is clear. The VIP packages, sold both directly to advertisers and…