Author: Geek Planet

[ad_1] No doubt, generative AI tools have optimized the creative process, edging marketers closer to personalized content at scale. But not all marketers are sold on AI for final campaign assets, especially ones with human likeness.While generative AI has been used by the industry at large to produce everything from pitch decks to campaign assets, creative and legal challenges are preventing full adoption, agency execs say — and not to mention the risk to brand reputation if shoppers feel the creative is false advertising. “That missing layer of authenticity can create dissonance, which is a risk we don’t believe is…

[ad_1] By now, the contours of the Department of Justice’s antitrust case against Google’s ad tech business are well covered – and deeply complex. Rather than rehash what’s already been parsed to death, here’s a definite (if not exhaustive) rundown of what’s actually in play as the case moves into its next chapter.  InPublishers suing platforms Out Platforms strong-arming publishers In Proposing to buy Google’s ad exchangeOutProposing to buy Google’s browser In Publisher CEOs publicly rebuking Google Out Publisher CEOs privately rebuking Google  In Cloudflare OutAppNexus In Big tech breakup remediesOut Big tech behavioral remedies  In Saying the open web is dyingOut Saying the open web is evolving InPublishers hiring AI…

[ad_1] Personalities generated by AI, like Tilly Norwood, don’t need rest or have unique, personal opinions. That’s part of their appeal to talent agencies and advertisers. As brands and platforms quietly embrace AI-generated content, some creators are starting to worry that cost and control will beat out their authenticity. Last week, Meta launched its AI-generated content feed called Vibes. Around the same time, OpenAI launched a social app called Sora that allows users to generate videos of themselves. Both resemble TikTok-style feeds. That seems to indicate that these are less side projects for the tech behemoths and likely an indicator…

[ad_1] For better or worse, AI is changing the industry, which means even influencer marketing and creators are going to have to adapt.Which is why Digiday has charted what influencer marketing is expected to look like next year, how creators expect it to transform their landscape and whether or not consumers are really on board with any of it. Marketers are open to influencer marketing operations becoming automated with AI We saw the industry in uproar over the numerous headlines back in summer about Meta’s CEO Mark Zuckerberg stating that by the end of 2026, the full ad process will…

[ad_1] OpenAI’s launch of Sora 2, its video generation tool and would-be social network for the slop age, was the latest attempt by the generative AI developer to expand the copyright Overton Window.Sora 2 initially shipped with an “opt-out” policy for IP rightsholders. If an artist or advertiser didn’t want their work to be used in the tool’s model, they would need to get in touch. It wasn’t a popular move. “Early returns from rightsholders have suggested that they are not opting in,” said Glenn Pudelka, a copyright and privacy attorney at Troutman Pepper Locke, told Digiday. Related Insights Within…

[ad_1] Takeup of AI search tools is on the rise, disrupting user behaviors and the performance of brands’ organic search efforts. The implications for paid search, as well as for search’s impact on brand awareness and conversion metrics, are less clear. What is certain is that increasing a brand’s presence in AI search summaries will become a crucial goal for many marketers. It’s also one they can get started on right now. The data below illustrates the state of AI search for marketers, and how brands are and aren’t responding. AI search has become many consumers’ preferred source of information…

[ad_1] Between the AI arms race, political and economic headwinds, the ad industry finds itself at an inflection point, reshaping how organizations invest in and talk about talent. Most notably, advertisers are grappling with the pullback from diversity, equity and inclusion initiatives — largely given President Trump’s scrutiny of DEI. The 4As, hasn’t been immune from that recalibration. Earlier this year, the U.S. trade association for advertising agencies overhauled Multicultural Advertising Intern Program (MAIP) and Vanguard — two of the marketing industry’s cornerstone diversity programs — to be more be more inclusive beyond race and ethnicity. The changes were meant…

[ad_1] Reddit plans to launch its own AI campaign ad tool for advertisers in the not too distant future. The platform is already alpha testing an end-to-end automated campaign experience for performance advertisers, joining the likes of Meta, Google, TikTok, Pinterest and LinkedIn, which have each launched similar products as a way to target small-to-medium businesses, and ultimately secure a more consistent and reliable revenue stream. “I think it especially helps our smaller advertisers activate on the platform, because they really appreciate the simplicity and the automation,” Reddit’s COO Jennifer Wong told Digiday. “We’ve been working on this for a…

[ad_1] Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now attracting attention.These mobile-first shows run just two to three minutes per episode and are shot vertically, but unlike typical short-form clips they trade quick dopamine hits for narrative tension. Each installment feels like a miniature TV episode complete with characters, arcs and cliffhangers that pull views into the next. Instead of doomscrolling, they bridge — one micro drama at a time. Small as they are, micro dramas are already generating a hefty amount of revenue and viewership. How much?…

[ad_1] As marketing agencies and brands embrace AI’s agentic era, demand for AI agent developers is rising. Following the emergence of the chief AI officer, both indie marketing agencies and holding companies are competing to hire staff with the skills and the attitude to put theory into practice.  “We need to bring people in who are incredibly fluent and kind of early adopters of AI tools, and who can develop agents,” said Shannon Moorman, WPP’s global head of talent attraction. “Over time, we want everyone in the company to be fluent in developing agents and conversant in these tools. But we…