Browsing: Digital Marketing

Marketers who’ve sat through recent pitches say the difference is clear. The VIP packages, sold both directly to advertisers and…

Expect more AI-powered recommendations and personalization from Lowe’s next year as the home improvement retailer continues to hone its e-commerce…

In January, Nick Pugh will take on a new role at Ebiquity, one that quietly reflects how unsettled the business…

The most telling point (so far) of Netflix’s proposed acquisition of Warner Bros Discovery, HBO and streaming businesses came from…

A packaging and pulp manufacturer is not the obvious answer when the conversation turns to programmatic advertisers. That assumption, it…

The MAHA initiative has largely been pushed by health secretary Robert F. Kennedy Jr. and the Trump Administration. It’s a broad slogan,…

In the thick of the final quarter of the year, TikTok is on the hunt for new U.S. business for…

Starbucks has poached a senior manager from E.l.f. Cosmetics as part of its ongoing quest to re-energize the Starbucks brand…

Agentic AI has grandiose ambitions, promising marketers ideation and execution all in the same go with little oversight. The reality,…

What should have been a celebratory year for the 28-year-old business proved to be one of its hardest. “We took…