Browsing: Digital Marketing

As if anyone needed yet another sign that the creator economy has become a core part of any marketing strategy,…

The creator economy is a minefield — from varying fees to trying to prove value to the C-suite — which is…

Originally published on Jan. 24, 2025, this article has been updated to include an explainer video embedded below.Chatter about AI…

Is AI undermining agencies’ client relationships or reinforcing agencies’ roles? Source link

In ad tech, labels aren’t just cosmetic. They define how the market sees itself. The Trade Desk’s latest turn shows…

It’s apparently never too late to launch a retail media network — at least that’s the approach Ace Hardware has…

Despite success stories at Unilever and Kellanova, skepticism about generative AI is mounting across the wider business world. An MIT…

For better or worse, generative AI has become a tech the industry can’t escape. Whether it’s taking over processes, agentic…

As the summer draws to a close, it’s safe to say it hasn’t been a quiet one. From CEO departures,…

Wanda Gierhart Fearing, Cinemark’s chief marketing and content officer, has a unique lens through which to view the film industry…