Browsing: Digital Marketing

Two deals stood out during the Q1 wave of consolidation in the ad tech and martech landscape, with activity from…

When the economy wobbles, most marketers ease off the gas. Amazon is telling them to floor it — on its…

As more vendors rebrand automation as agents, established giants and startups alike are challenged to show agentic AI delivers real…

The digital advertising industry has spent the last five years preparing for a cookieless future. This week, they’re looking for…

When major marketers like Unilever are saying they’re dramatically increasing their ad spending on influencer marketing, the agencies who manage…

The long saga of Google’s third-party cookie crumble has come to an end. The tech behemoth has stopped kicking the…

For years, privacy was treated as advertising’s great reckoning. The introduction of the General Data Protection Regulation in 2018, Apple’s…

After a mere three months of testing, Meta announced on Wednesday that ads on Threads are now available to all…

It’s difficult to know how marketers should manage this current moment. It’s not just a matter of a potential economic…

President Donald Trump’s tariffs have advertisers on edge, and many are hesitant to shell out on long-term spend commitments, like…