Browsing: Digital Marketing

The departure of Perplexity’s ads chief, Taz Patel, didn’t mark a pivot so much as confirm a tension that’s been…

Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s…

Dell Technologies is implementing an in-house approach to its global media-buying operations, estimated to be more than half a billion…

Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses.That was a clear…

Retail media networks have been striking deals and inking partnerships with social and streaming platforms to open up ad inventory…

S4 Capital has dropped the pretense. The company’s top brass are now openly framing AI agents not as enhancement to…

We’re on the cusp of the holiday season, when marketers look to turn brand awareness and share of voice into…

When Google started talking to marketers about AI Max — its suite of AI-powered tools to improve results for advertisers’…

No doubt, generative AI tools have optimized the creative process, edging marketers closer to personalized content at scale. But not…

Elliott Hill needs a good holiday.The CEO of Nike promised shareholders and analysts in June that his company had now…