Browsing: Digital Marketing

Google’s AI Overviews feature marked its first birthday this week.The feature shows users AI generated summaries at the top of…

Pinterest is still a minor line item on most media plans, but agency execs say that could change fast if…

After more than two decades in the holdco machine, Marcy Samet knew that striking out on her own likely meant…

Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging.One year in from the…

You’ve seen the headlines: “The TCF is illegal.” “RTB ruled unlawful.” But as usual in advertising, the truth is less…

Pharmaceutical advertisers are one of the biggest television spenders in the U.S. Collectively, they’ve injected $2.18 billion into linear media…

As economic uncertainty and talk of recession intensifies, automakers face an uphill battle in everything from tariff impacts on production…

WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer…

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s…

TJX, parent company to off-price leaders like TJ Maxx and Marshalls, reported 3% sales growth during its Q1 fiscal 2026…