Browsing: Digital Marketing

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the…

Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. They’re pushing…

After nearly 30 conversations with a variety of executives attending Possible last week in Miami, a few topics bubbled to…

There’s a shift happening in the display advertising space: Marketers are using and spending more on email this year than…

There’s new leadership at the industry’s top agency trade association. Starting today, Justin Thomas-Copeland will succeed Marla Kaplowitz as the…

As tariffs drive up the cost of imported goods, Amazon shoppers appear to be increasingly curious about one thing: where…

The longer this earnings season drags on, the clearer it becomes: the ad slowdown might be steeper than anyone first…

Following a rare stumble in Q4 — its first earnings miss in over eight years — the ad tech giant…

It’s late April/early May, and in any given year of the ad industry’s calendar, that means three concurrent series of…

AI is upending the ad business and S4 Capital is changing its pricing accordingly.CEO Sir Martin Sorrell said the rise…