Browsing: Digital Marketing

For all the hubbub around Google’s return to third-party cookies in Chrome (for now), it seemed to be the last…

The Trade Desk is at a crossroads. Companies don’t make this many moves unless they see storm clouds on the…

Subscribe: Apple Podcasts • Spotify Google’s search engine isn’t the only one in town, and marketers are taking notice. Increasingly,…

As a few agency execs put it while chatting with me on Monday, there’s a constant nervous energy in the…

It’s upfront week, and YouTube’s influence looms large over every pitch and negotiation. No better moment to revisit how, over…

That doesn’t mean advertising’s subplots are going to take a pause. Take Amazon, for example. The tech giant’s ad revenues…

American Eagle has joined Substack.The retailer is the latest brand to join the platform with its new free newsletter, Off…

Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace – but give it time. The…

The creator economy is growing rapidly, but the technology infrastructure required to manage and scale it has yet to catch…

AI is speeding up everything in advertising — except how advertisers pay agencies, which is still moving at a crawl. There are…