Browsing: Digital Marketing

Food and beverage brands are introducing new products that aim to address the questions raised by consumer usage of GLP-1…

The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s…

Ad spend is under more scrutiny than ever as economic headwinds pressure marketers to stretch budgets, making every dollar count.…

Google’s traditional search business is transforming for the AI era. Last week’s roll-out of AI Mode in the U.S. enables…

When programmatic media buying first started heating up in the early 2000s, it promised scale, efficiency and more precise ad…

Ad spending held steady in Q1, but the rest of the year is shaping up to be a far murkier…

For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a…

This is the third installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across…

Fine dining and globe-trotting travel have been displacing mere objects as consumer status symbols ever since Instagram first arrived on…

It’s only been six months since Perplexity launched its ad business, but advertisers are already hungry for it to grow…