Browsing: Digital Marketing

When the economy turns sour, marketers are the first in their businesses to taste it, especially the ones on in-house…

Digiday editors asked the Digiday+ community for any questions it had during their first Ask Our Editors event on Thursday,…

Accenture Song is in for change, as its leader and creative power, David Droga, steps upstairs to the parent company…

As brands recalibrate their marketing budgets amid a tough economy, they’re trying to get the most bang for their buck this…

Even without the Olympics or a major soccer tournament to tide sports fans over this summer, marketing investment in sports…

For years, Amazon’s advertising playbook was all about keeping advertisers in-house — using its data to target shoppers within its…

While Target continues to contend with sluggish sales and external economic pressures, Roundel, the retailer’s ad business, seems to be…

Budgets may be tighter this year, but the rosé will still be flowing freely as agency executives flock to the…

TikTok really wants advertisers to see it as a place to drive full-funnel results — not just boost brand awareness…

Usually it’s sanitized – committee-approved, consultant-scripted and delivered too late to shape real creativity.  Oatly, the oat milk brand, however,…