Browsing: Digital Marketing

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the…

When Chris Hassell’s agency Ralph last made the trip to Cannes several years ago, building a business around branded entertainment…

Snapchat is betting that AI-powered ad tech might finally help it shrink the distance between itself and the platforms that…

At Cannes, AI is the loudest topic no one wants to talk about publicly. Everyone has an opinion. Few want…

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the…

As more ad dollars become digital dollars, brands are changing how they use more traditional marketing methods.Marketers at Coca-Cola’s Sprite…

After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz…

AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public…

Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom…

CTV ad spend is up. CPMs? Not so much.Midway through the year, buyers and sellers say CPMs are sliding. Depending…