Browsing: Digital Marketing

Rising demand among marketers for AI search expertise is driving more agencies to create specialist units intended to help clients…

B2B advertisers and brands that use a direct to consumer (DTC) sales model — and which often rely on organic…

The first half of the year brought no shortage of bluster: Amazon gunning for DSP dominance, Google locked in an…

TikTok is reportedly developing a separate version of its app for the U.S. — a contingency plan as pressure builds…

Now that we’ve reached halfway through 2025, retail media remains one of the industry’s biggest growth stories, pulling in more…

Google’s AI ambitions are moving fast, and the old architecture of search advertising is starting to show its age. As…

Whenever ad dollars swell around new channels — search, social, email — the industry reaches for the same playbook: cut…

After just over two years at X, CEO Linda Yaccarino is stepping down from the role.“When @elonmusk and I first…

Linda Yaccarino had the title. She had the industry patter, the resume and the profile. What she didn’t have was…

Despite record investment in the creator economy, not every creator is cashing in. U.S. brands are expected to spend $13.7 billion…