Browsing: Digital Marketing

The speed at which marketers are adopting AI-powered tools is moving faster than rules and regulations can keep up. Inadvertently…

Sign number 108 that creators aren’t just a tactic for marketers anymore: they’re hiring agencies of record to manage them.It…

Between the TikTok ban and the tariffs eating into marketing budgets, the first half of the year was full of…

Amid an uncertain economy, some marketers are reconsidering their former dependence on performance strategies. They’re not cutting back on digital,…

To launch a new sparkling water in the U.S., Nestlé Waters turned to the country’s most well-known “love affair” with…

The beverage sector’s in a tough spot right now. In the U.K., customers are drinking less and spending less, a…

This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look…

Google’s slow updates to Performance Max continues, offering just enough to suggest progress without ever fully handing over the keys…

This is part of a research index that was originally published on Digiday’s sibling publication Glossy. Influencer marketing has been…

In the midst of escalating culture wars, brands seem more careful than ever to avoid political pitfalls and anything that…