Browsing: Digital Marketing

TripleLift, the self-styled creative supply-side platform, implemented significant layoffs late last week, as the industry prepares itself for a more…

AI platform wars are about to become the browser wars and advertising will be a key battleground. OpenAI and Perplexity,…

There was a time when landing on the first page of Google meant you were in business. Traffic followed, strategies…

Shopify is drawing a line in the sand on agentic AI — a type of bot that autonomously completes tasks…

What began as a supposed rebellion against traditional media is now increasingly modeled after it — the creator economy —…

Holdcos keep talking up AI. Omnicom put it on the record. Its chief technology officer took a lead role on…

At this point, it’s clear generative AI adoption has reached critical mass among marketers and advertisers in everything from ideation…

YouTube has been making overtures to agencies and brand advertisers in the hope they’ll increase their media investments with the…

Instagram is ramping up efforts to drive interest in its Creator Marketplace with a brand new, 26-page how-to document for…

In ad circles most of the AI chatter has centered on media — how it’s bought, sold and optimized. But the…